Dreamwood – the woody scent that dreams are made of

Firmenich is launching its fourth ingredient created using their white biotechnology, Dreamwood*. Through the alchemy of various substances science and nature have combined to transform sugar into a sandalwood scent.

Behind the Scenes at the IFF Atelier du Parfumeur in Grasse

The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let’s go on a guided tour.

Don’t Think, Just Smell – Ron Winnegrad

The perfumer Ron Winnegrad presents, an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it.

Bad Girls Perfume – Sarah Colton

Whether we know it or not, the perfume we wear affects the way people perceive us. So argues Sarah Colton, an American perfume journalist based in Paris

With the support of our principal partners

IFRA