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Max Forti, ScentXplore founder: “Our main goal is to connect brands, consumers, perfumers, experts and content creators”
In 2019, Max Forti launched ScentXplore in New York, connecting perfume professionals and enthusiasts. After two virtual sessions, the event returns this December 2 and 3, 2022 in a hybrid format, with Nez as its new partner. Interview.
Max Forti, ScentXplore founder: “Our main goal is to connect brands, consumers, perfumers, experts and content creators”
In 2019, Max Forti launched ScentXplore in New York, connecting perfume professionals and enthusiasts. After two virtual sessions, the event returns this December 2 and 3, 2022 in a hybrid format, with Nez as its new partner. Interview.
Marcel Proust: Of chamber pots and vessels of perfume
In his saga, the asthmatic writer portrays a hypersensitive narrator whose nose is just as fine as his palate. On the occasion of the centenary of his death this November 18, 2022, we offer you an article originally published in Nez, the Olfactory Magazine #13, which returns to the role of odors in the work of the author.
Woody ambers: the nasal invaders
You smell them everywhere without knowing it, these mystery compounds. When, how and why did woody ambers invade perfumery? Here is our attempt at an answer for you: some facts, some history, and a healthy dose of subjectivity!
The press kit: The art of staging the immaterial
How do the different players contribute to the creation, publication and evolution of the press kit, a tool of the trade that conditions the discourse of journalists and, in turn, the image of perfumery?
To complete our series « Reinventing perfumery discourse », we offer you an article originally published in Nez, the Olfactory Magazine #12.
Christophe Laudamiel: “50% of perfumery is plagiarism or remixes, it’s time to adopt a code of ethics”
The independent perfumer who worked with Procter & Gamble and IFF and now creates fragrances for The Zoo, Strangelove NYC, Richmess and BéLAir Lab Tokyo is calling for a revolution in a bid to build tomorrow’s perfumery, a more ethical and more creative perfumery where the perfumer’s role as author is recognised. We talked to him.
Flyn Roberts, Beautyworld Middle East Show Director: “For anyone in the beauty industry, it truly is an unmissable trade show”
Beautyworld Middle East is a meeting place for professionals of the beauty and perfumery industry as well as for trade visitors. The next edition will take place from October 31 to November 2, 2022 at the Dubai World Trade Center. Flyn Roberts, its Show Director, tells us more about the event’s purposes and programm.
Olfactory dissonance, between discourse and reality
Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?
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EVENTS
Odor, Immaterial Sculptures exhibition at the Museum für Gegenwartskunst Siegen
The Odor, Immaterial Sculptures exhibition at the Museum für Gegenwartskunst Siegen is dedicated entirely to the power of smells.
Scents of Movement, Scents of Place at the Art Gallery of Alberta
The Art Gallery of Alberta produces an exhibition curated by Lindsey Sharman that is built like a perfume.
Sissel Tolaas RE_ exhibition at the Institute of Contemporary Art of Pennsylvania
The exhibition RE_, as in remember, reveal, revive, regrowth, etc., is the largest presentation to date of Tolaas’s work. It exemplifies the breadth of her complex yet highly direct and intuitive artistic practice.
Cosmic Gardens – Immersive concert at Lincoln Center
On June 16, as part of the festival “Summer for the City” at Lincoln Center, French musical duo Cosmic Gardens (Clément Mercet & Ugo Charron) will perform their set with a visual and olfactory background, meant to deepen the connection to the music and the moment.
IFEAT 2022 Vancouver Conference
The IFEAT conference will take place this year at the Westin Bayshore Hotel in Vancouver and online, from 9th to 13th October 2022.
Once The Smoke Clears, Beatrice Glow at The Baltimore Museum of Art
For her first exhibition in a major U.S. museum, Beatrice Glow delves into the unseen and unsavory sociohistorical and ecological realities underlying the tobacco industry’s veneer of luxury through her digitally printed and embroidered silk textiles, VR-sculpted and 3D-printed objects, watercolors, and scent experiences.
