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The mighty smells of meat

Mouth-watering aroma or off-putting pong? Fresh, hung or cooked, the odours of meat take many forms, to the disgust of some and to the delight of others who drool over the flesh of hares fed on juniper berries, or of cattle fed on spring grass. On the occasion of the International Meatout Day this Monday, March 20, 2023, we suggest you, instead of consuming meat, to smell its exhalations through this article by Guillaume Tesson, originally published in Nez, the Olfactory Magazine – #07 – The Animal Sense.

Anosmia: in search of a lost sense of smell

On the occasion of the Anosmia Awareness Day this Monday, February 27, we propose you to rediscover an article by Eléonore de Bonneval and Hirac Gurden on this little known disorder and on the tried and tested rehabilitation protocols which prove that smelling sometimes equates to healing.

The mighty smells of meat

Mouth-watering aroma or off-putting pong? Fresh, hung or cooked, the odours of meat take many forms, to the disgust of some and to the delight of others who drool over the flesh of hares fed on juniper berries, or of cattle fed on spring grass. On the occasion of the International Meatout Day this Monday, March 20, 2023, we suggest you, instead of consuming meat, to smell its exhalations through this article by Guillaume Tesson, originally published in Nez, the Olfactory Magazine – #07 – The Animal Sense.

Marcel Proust: Of chamber pots and vessels of perfume

In his saga, the asthmatic writer portrays a hypersensitive narrator whose nose is just as fine as his palate. On the occasion of the centenary of his death this November 18, 2022, we offer you an article originally published in Nez, the Olfactory Magazine #13, which returns to the role of odors in the work of the author.

Woody ambers: the nasal invaders

You smell them everywhere without knowing it, these mystery compounds. When, how and why did woody ambers invade perfumery? Here is our attempt at an answer for you: some facts, some history, and a healthy dose of subjectivity!

The press kit: The art of staging the immaterial

How do the different players contribute to the creation, publication and evolution of the press kit, a tool of the trade that conditions the discourse of journalists and, in turn, the image of perfumery?
To complete our series « Reinventing perfumery discourse », we offer you an article originally published in Nez, the Olfactory Magazine #12.

Olfactory dissonance, between discourse and reality

Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?

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