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Maxime Baud: “I’d like ScenTree to become a “social Wikipedia” of perfumery raw materials”
ScenTree, the classification tool for perfumery raw materials, is celebrating its second anniversary. A look back at these years of reflection, changes and achievements.
Maxime Baud: “I’d like ScenTree to become a “social Wikipedia” of perfumery raw materials”
ScenTree, the classification tool for perfumery raw materials, is celebrating its second anniversary. A look back at these years of reflection, changes and achievements.
Olfactive Vision by Firmenich: a tool to create the next decade’s perfumery
What will the fragrances of tomorrow be made of? Sustainable beets, feminine fougères or safely toxic fragrances? Firmenich’s perfumers and creative team give us a glimpse into the future.
Saskia Wilson Brown: ”Only diversity can allow for a living culture”
Director and founder of the Institute for Art and Olfaction in Los Angeles, Saskia Wilson Brown is deeply engaged in open access and transmedia practices. The Institute for Art and Olfaction, founded in 2012, is a non-profit arts organization devoted to experimentation and education in perfumery.
Alessandra Tucci: “If the perfume industry wants to see more diversity in its teams, it can only happen through education”
Alessandra Tucci founded the Paralela Escola Olfativa in São Paulo in 2012 and became an expert in perfumery, strategy and innovation.
Chantal Artignan: “Our school should not be reserved for a social elite”
Chantal Artignan is the director of the École Supérieure du Parfum (ESP) which has been training students in Paris and Grasse since 2011
Shyamala Maisondieu: “I had to make my own voice heard”
Shyamala Maisondieu is a truly international perfumer. Born in Malaysia, she studied in London, lived in Hong Kong and followed the courses of the Givaudan perfumery school, in Grasse.
Shabnam Tavakol: “There is a problem of diversity, equity, and inclusion in perfumery “
Shabnam Tavakol is an independent perfumer who draws her strength from an atypical background. As her first fragrance, Nostalgia, is revealed, we exchanged about the issues of diversity, equality and inclusivity in perfumery today.
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