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Science of Wellness: emotions in a bottle
Composition house IFF launches its Science of Wellness platform: a tool for understanding the emotions linked to olfactory stimuli based on 40 years of consumer research and development, and designed to boost creativity.
Science of Wellness: emotions in a bottle
Composition house IFF launches its Science of Wellness platform: a tool for understanding the emotions linked to olfactory stimuli based on 40 years of consumer research and development, and designed to boost creativity.
Irène Farmachidi : “In 100% natural perfumery, we formulate by using paraphrases, it’s like a game”
A graduate of ISIPCA, Irène Farmachidi learned the perfume business alongside Dominique Ropion and Maurice Roucel, and then Charabot. In 2011, she moved to Technicoflor. She has recently created natural perfumes for the brand Ormaie.
Serge de Oliveira : “Most clients want natural perfumes that are just like conventional fragrances”
When he first began working at Robertet in Grasse eight years ago, Serge De Oliveira quickly began to compose natural perfumes. Today he creates fragrances for 100Bon, Ormaie and Nolença as well as Ultra Doux shampoos.
Isabelle Doyen and Camille Goutal: “For us, 100% natural is a perfumer’s challenge rather than a marketing position”
The two perfumers and creators of the brand Voyages imaginaires, who stay true to an unfailingly bold and unpretentious creativity, an intentionally poetic feel, and a shared taste for natural ingredients.
Delphine Thierry: “To formulate 100% natural perfumes, I set aside almost everything I’ve learned so far”
Independent perfumer since 2007, Delphine Thierry has a real love for natural ingredients, and did not wait for them to be in vogue to become interested in this perfumery. She has collaborated with the brands Eve and Daphnée, Floratropia, and Richard Lüscher Britos.
Caroline Dumur: “Without synthetics, you have to learn to formulate differently”
When they work for several brands, perfumers have to deal with different accepted definitions of what is natural as well as various specifications. How do they cope? And how does the formulating process differ between natural and traditional perfumes? We asked Caroline Dumur, a perfumer at IFF.
Hiram Green: “If people want to buy my perfumes, it should be because they like their smell”
Hiram Green is alone at the head of his own brand since 2013. He dedicates his 100% natural palette to making artisanal perfumery and his perfumes, astounding with creativity and skill, belie many clichés associated with natural perfumery.
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