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ScentFest SF: The US West Coast now has its own fragrance festival

Following a successful first edition, ScentFest SF has just announced the dates for the festival’s second instalment, to be held from June 4–6, 2027. The ideal moment to look back at the birth of this new olfactory event and get a feel for the goals of its founder, Sebastian Jara.

ScentFest SF: The US West Coast now has its own fragrance festival

Following a successful first edition, ScentFest SF has just announced the dates for the festival’s second instalment, to be held from June 4–6, 2027. The ideal moment to look back at the birth of this new olfactory event and get a feel for the goals of its founder, Sebastian Jara.

Frankincense: the journey of an age-old material

While frankincense has always been part of the changing face of fragrances, it has taken on a new role in the modern perfumery landscape. Its journey reflects both a shift in aesthetics and a change in perspective. An age-old material that has become one of the most relevant voices in contemporary niche perfumery.

Smell Talks : Gowé, a natural ingredient from Africa

Dominique Roques, a long-standing sourcer of natural ingredients discuss with Julien Rasquinet, Senior Perfumer at CPL Aromas and Francesca Bonati, Associate Director for Fragrance Development at Amouage about the arrival of a new natural ingredient in the perfumers’ palette, gowé.

Gowé, the scent of Africa

Gowé is a very popular plant in West Africa, valued for its healing properties as well as for being burned like incense. An extract from the tubers, harvested using traditional methods in northern Senegal, was recently developed.

Dhofar: Where biodiversity defies the desert

With its stony deserts, misty mountains and forests watered by the monsoon, Dhofar shows an unexpected face of Oman. This land of contrasts is home to extraordinarily biodiversity.

Wadi Dawkah, a safe haven for frankincense

The project, run in close cooperation with the Omani government, which began after a historic agreement was signed between Oman’s Ministry of Heritage and Tourism and Amouage in September 2022, aims to protect one of the Sultanate’s most iconic treasures.

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Wadi Dawkah : Renaud Salmon & Jérôme Epinette

The affinity between Renaud Salmon, Chief Creative Director at Amouage, and Jérôme Epinette, perfumer at Robertet, culminates in 2026 with the launch of Love Hibiscus. They invite us into the heart of their creative process and tell us how they reimagined the use of frankincense in this composition.

Smell Talks : Gowé, a natural ingredient from Africa

Dominique Roques, a long-standing sourcer of natural ingredients discuss with Julien Rasquinet, Senior Perfumer at CPL Aromas and Francesca Bonati, Associate Director for Fragrance Development at Amouage about the arrival of a new natural ingredient in the perfumers’ palette, gowé.

Smell Talks : The Chinese Olfactory Culture

Meng Gu, fine fragrance perfumer at Robertet and Anne-Sophie Gauvin, partner at KeYi explore age-old traditions, perfume tastes and the new expectations of a market in full transformation.

EVENTS

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