As the world’s leader in fragrance and flavour creation, Givaudan has a mission touphold and mythologize its impressive legacy in this sponsored text. With that in mind, this book is most admirable with the near-perfect balance it strikes between promoting the company’s assets, recounting fragrance history, and exploring the artistry and contemporary issues surrounding the medium of perfume, positioning Givaudan as an active player in something larger and more meaningful than the business itself – namely that of olfactory culture, creating memories, and facilitating pleasure to enhance people’s lives. Highlights include the stunning Instagram-worthy photos of the Moroccan irises and roses by Denis Dailleux, and Caroline Champion’s chapter exploring different theories of the senses.
Givaudan: An Odyssey of Flavours and Fragrances, Yukiko Noritake, Caroline Champion, Percy Kemp, Annick Le Guérer, Brigitte Proust and Sean Rose, Abrams Books, 2017, 247 pages, £45
This review has been published in Nez, the olfactory magazine – #04 – Perfume and Art – This issue is available on www.nez-editions.us for North America and on the Auparfum Shop for other countries.