Secrets and lies in perfumery

“Abandon all hope of hearing the truth, ye who enter here”: words we might well be tempted to say to the novice taking an interest in perfumery. There is no denying that inventions, secrets and lies are legion in the fragrance universe.
From open secrets to copycat lies, lies of omission to workshop secrets, here is a brief overview of the deceptive discourse employed. Because, on the one hand, we have to laugh. And, on the other hand, the cult of mystery occasionally has its reasons, and it can be interesting to explore them.

Scents with superpowers

In this age of personal development and the pursuit of equilibrium, it’s no longer enough to simply smell good – you also have to feel good. On the occasion of the World Mental Health Day, we offer you an article originally published in Nez magazine about the influence of odors on our mood.

Maison Lautier 1795: The rebirth of a legend

Maison Lautier is currently being renewed by Symrise and is responsible for their full natural ingredients portfolio (Madagascar, Artisan and Supernature ranges). This invites us to re-examine its legacy and continued influence on perfumery.

Perfumery disoriented, part 2: Orientalism & colonial aesthetics

In recent months, the perfume world has taken a stand on the use of the adjective “Oriental.” After discussing the difficulties of olfactory classification in Part 1, let’s study the influence of 19th-century colonial aesthetics on the industry’s imagination.

The de Laire bases: sleeping beauties awaken

The history of Fabriques de Laire uniquely embodies modern perfumery, mainly through its famous bases, products of the intuition, vision and inventiveness of the company’s founders and successive collaborators.

The long-term sandalwood, by Quintis

Today, Australia has overtaken India as the largest producer of sandalwood, where the sacred tree originated. As the world’s leading sandalwood exporter, Quintis has built a long-term development strategy to ensure both consistent yields and prices.

Firmenich, a 125-year legacy in perfumery

“To do well you must do good and to do good you must do well”: The motto reflects the legacy of Firmenich company that just celebrated its 125th anniversary in November 2020.

With the support of our principal partners