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Gowé, the scent of Africa
Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Gowé, the scent of Africa
Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Dhofar: Where biodiversity defies the desert
With its stony deserts, misty mountains and forests watered by the monsoon, Dhofar shows an unexpected face of Oman. This land of contrasts is home to extraordinarily biodiversity.

Wadi Dawkah : Modern Masterpieces, The Scent of Frankincense
Dominique Roques discusses with Yohan Cervi, critic and lecturer on the history of modern perfumery to trace the journey of frankincense through the world of fragrance creation.

Wadi Dawkah, a safe haven for frankincense
The project, run in close cooperation with the Omani government, which began after a historic agreement was signed between Oman’s Ministry of Heritage and Tourism and Amouage in September 2022, aims to protect one of the Sultanate’s most iconic treasures.

De Laire bases: a 150-year revolution
The Smell Talk at Palais Brongniart during Paris Perfume Week dedicated to the de Laire bases attracted a crowd of over 150 visitors, keen to listen to Symrise perfumers Aliénor Massenet and Pascal Sillon recounting the bases’ long history – and get the chance to smell some of them.

Thierry Duclos, Simppar: “Placing every exhibitor, whether a small producer or a multinational company, on equal footing”
For 35 years, Simppar has maintained a unique format dedicated to the discovery of raw materials. Following the success of its first edition in Grasse in 2024, the trade fair is now confirming its establishment in the perfume capital.

Notes Shanghai: China’s fragrance moment
Everything moves fast in China, and the world of fragrance is no exception. Every six months in Shanghai, the Notes exhibition sees Chinese, Asian, and European brands set up shop to present their creations, welcoming very young houses alongside more established names. Here is a brief overview of this year’s early edition that ran from April 2 to 5, 2026, and is redrawing the market’s contours.
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Wadi Dawkah : Modern Masterpieces, The Scent of Frankincense
Dominique Roques discusses with Yohan Cervi, critic and lecturer on the history of modern perfumery to trace the journey of frankincense through the world of fragrance creation.

Smell Talks : The Chinese Olfactory Culture
Meng Gu, fine fragrance perfumer at Robertet and Anne-Sophie Gauvin, partner at KeYi explore age-old traditions, perfume tastes and the new expectations of a market in full transformation.

The Odyssey of Frankincense in Arts
Art historian Clara Muller discusses the role of frankincense and the trees that produce it in the history of art.

Smell Talks : China, the new faces of fine perfumery
The growth of this market segment reflects the quest for exclusivity, refinement and personal expression of Chinese urban youth.

Les Grands entretiens : Alexander Mohr [Podcast]
The president of the International Fragrance Association (IFRA), appointed in 2024, discusses the main missions of the global regulatory organization.

Smell Talks : Scents of Brazil, an Olfactory Culture
Two perfumers and a marketing director discuss the Brazilian market and its consumption habits, often rooted in local rituals.






