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Gowé, the scent of Africa

Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Gowé, the scent of Africa

Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Dhofar: Where biodiversity defies the desert

With its stony deserts, misty mountains and forests watered by the monsoon, Dhofar shows an unexpected face of Oman. This land of contrasts is home to extraordinarily biodiversity.

Wadi Dawkah, a safe haven for frankincense

The project, run in close cooperation with the Omani government, which began after a historic agreement was signed between Oman’s Ministry of Heritage and Tourism and Amouage in September 2022, aims to protect one of the Sultanate’s most iconic treasures.

De Laire bases: a 150-year revolution

The Smell Talk at Palais Brongniart during Paris Perfume Week dedicated to the de Laire bases attracted a crowd of over 150 visitors, keen to listen to Symrise perfumers Aliénor Massenet and Pascal Sillon recounting the bases’ long history – and get the chance to smell some of them.

Notes Shanghai: China’s fragrance moment

Everything moves fast in China, and the world of fragrance is no exception. Every six months in Shanghai, the Notes exhibition sees Chinese, Asian, and European brands set up shop to present their creations, welcoming very young houses alongside more established names. Here is a brief overview of this year’s early edition that ran from April 2 to 5, 2026, and is redrawing the market’s contours.

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Smell Talks : The Chinese Olfactory Culture

Meng Gu, fine fragrance perfumer at Robertet and Anne-Sophie Gauvin, partner at KeYi explore age-old traditions, perfume tastes and the new expectations of a market in full transformation.

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