Cover - Dont Think, just Smell

Don’t Think, Just Smell – Ron Winnegrad

With a preface by Thierry Wasser acclaiming the author’s “provocative” teaching method and emotional synaesthesia, Ron Winnegrad, the perfumer and, most recently, head of the IFF Perfumery School, presents an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it. Beginning with a brief history of his career and early days as a technical perfumer developing new aroma chemicals, most of the text discusses the ‘FragranceGPS’ process Winnegrad developed for learning raw materials, which is succinct and useful for any perfumery student. It is in the realms outside of perfumery that the book occasionally loses focus as Winnegrad attempts to align his Eastern philosophy with Western perfumery traditions, although occasionally producing interesting results.

Don’t Think, Just Smell, Ron Winnegrad, Self-edited, 2018, 46 pages,  £7.38

This review has been published in Nez, the olfactory magazine – #05 – Natural and Synthetic. This issue is available on for North America and on the Auparfum Shop for other countries.


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