Perfume

Sylviane Lust (Beauty by Kroonen): “We choose complex fragrances that evolve on the skin, and that tell you the perfumer has been given a free hand”

Based in the Grand Sablon district in central Brussels, Beauty by Kroonen is a concept store featuring forty or so niche perfume brands alongside health and beauty products, all carefully chosen by founder Ioana and her team. We interviewed her colleague, Sylviane.

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Niche perfumery moves centre stage

As Esxence, the niche perfumery fair, prepares to open its doors in Milan from 15 to 18 June 2022, Nez caught up with a number of figures from the world of niche fragrances, in a series of interviews with perfumers, stores and brands. But, putting common misapprehensions aside, what lies behind the term that is as much overused as it is decried?

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The de Laire bases: sleeping beauties awaken

The history of Fabriques de Laire uniquely embodies modern perfumery, mainly through its famous bases, products of the intuition, vision and inventiveness of the company’s founders and successive collaborators.

Frédéric Badie: “I’m particularly fond of frankincense”

As a chemistry graduate, Frédéric Badie first joined Mane to train in formulating natural ingredients. From there he went to Charabot, where he worked on olfactory and analytical control before becoming a perfumer at CAL-Chauvet. He is currently R&D director at Payan Bertrand.

Perfumers’ sources of inspiration

Mane does everything possible to continually feed the creativity of its Parisian perfumery team, from introducing new ingredients to encouraging collaboration with other disciplines.

With the support of our principal partners

IFRA