Franco Wright (Luckyscent): “Ultimately customers see how the niche category pushes fragrance in more interesting directions”

--

Anne-Sophie Hojlo

After studying history, she became a journalist and worked for ten years at the Nouvel Observateur, where she successively sniffed the atmosphere of courtrooms and the smells of Parisian tables. She joined the team of Auparfum, then Nez, in 2018 and has since been writing for the various publications of the collective, notably in the collection "Les Cahiers des naturels", or "Parfums pour homme" (Nez editions, 2020).

See all his articles