Interviews
Agnieszka Lukasik (Galilu): “Now, the brands come to us”
Founded in Warsaw in 2005, Galilu offers a rich selection of about fifty niche perfume and cosmetic brands. Its owner, Agnieszka Lukasik, answered Nez’ questions.
Interviews
Founded in Warsaw in 2005, Galilu offers a rich selection of about fifty niche perfume and cosmetic brands. Its owner, Agnieszka Lukasik, answered Nez’ questions.
Interviews
Officially launched in Esxcence in 2015, the Turkish brand Nishane, born in Istanbul three years before, pays tribute to the roots, art and history of the city, half-way through West and Eastern traditions. Interview.
Interviews
After cofounding a design agency, Americans Franco Wright and Adam Eastwood came up in 2002
with the idea of creating Luckyscent, their own e-commerce site specialising in niche
fragrances. Interview.
Interviews
Cécile Zarokian is an independent Paris-based perfumer who founded her own company and works with a wide range of brands, from South America to the Middle East and Europe. Interview.
Interviews
Launched in 2016 by Barbara Herman, American writer and creator of the blog Yesterdaysperfume.com, Eris Parfums offers contemporary sillages with a bold style inspired by vintage fragrances, all created by independent perfumer Antoine Lie. Interview with the brand’s founder.
Niche and confidences
As Esxence, the niche perfumery fair, prepares to open its doors in Milan from 15 to 18 June 2022, Nez caught up with a number of figures from the world of niche fragrances, in a series of interviews with perfumers, stores and brands. But, putting common misapprehensions aside, what lies behind the term that is as much overused as it is decried?
Natural perfumers
American perfumer Mandy Aftel has been creating natural fragrances for 30 years and has founded her own brand, Aftelier Perfumes. This passionate pioneer tells us how she discovered natural fragrances, how she works, and what she thinks about the current natural craze.
Natural perfumers
Hiram Green is alone at the head of his own brand since 2013. He dedicates his 100% natural palette to making artisanal perfumery and his perfumes, astounding with creativity and skill, belie many clichés associated with natural perfumery.
Natural perfumers
The brand FiiLiT aims to popularize the intangible know-how of fine perfumery and the ecological awakening of our modern society, by educating its consumers through niche olfactory creations with clean and authentic formulations.
Interviews
A true jack of all trades and hyperactive, Silvio Levi is a key figure in the so-called niche perfumery (in Italy, one might say more artistic).At the head of a perfume brand, a distribution company, and the organiser of the Esxence show in Milan, he created, before the summer, Essencional, an information website dedicated to independent perfumery.
Interviews
In his quest to emphasise the artistic dimension of perfume as an experience that expands and intensifies life, Ludovic Bonneton has created an approachable and joyous brand.
Interviews
How do you launch an independent brand in a landscape that has reached saturation point? What mistakes should be avoided in order to stand out from the profusion of products? An overview by François Hénin, founder of Jovoy.