Interviews
Agnieszka Lukasik (Galilu): “Now, the brands come to us”
Founded in Warsaw in 2005, Galilu offers a rich selection of about fifty niche perfume and cosmetic brands. Its owner, Agnieszka Lukasik, answered Nez’ questions.
Niche perfume
Interviews
Murat Katran and Mert Guzel (Nishane): “Istanbul is literally a bridge between cultures”
Officially launched in Esxcence in 2015, the Turkish brand Nishane, born in Istanbul three years before, pays tribute to the roots, art and history of the city, half-way through West and Eastern traditions. Interview.
Interviews
Franco Wright (Luckyscent): “Ultimately customers see how the niche category pushes fragrance in more interesting directions”
After cofounding a design agency, Americans Franco Wright and Adam Eastwood came up in 2002
with the idea of creating Luckyscent, their own e-commerce site specialising in niche
fragrances. Interview.
Interviews
Cécile Zarokian: “It’s possible to compete successfully with the big fragrance houses”
Cécile Zarokian is an independent Paris-based perfumer who founded her own company and works with a wide range of brands, from South America to the Middle East and Europe. Interview.
Interviews
Barbara Herman (Eris Parfums): “Whether consciously or not, with each new creation I tend to explore a very different path from the previous one”
Launched in 2016 by Barbara Herman, American writer and creator of the blog Yesterdaysperfume.com, Eris Parfums offers contemporary sillages with a bold style inspired by vintage fragrances, all created by independent perfumer Antoine Lie. Interview with the brand’s founder.
Niche and confidences
Niche perfumery moves centre stage
As Esxence, the niche perfumery fair, prepares to open its doors in Milan from 15 to 18 June 2022, Nez caught up with a number of figures from the world of niche fragrances, in a series of interviews with perfumers, stores and brands. But, putting common misapprehensions aside, what lies behind the term that is as much overused as it is decried?
Natural perfumers
Mandy Aftel: “Mixing a bunch of natural ingredients in a bottle does not produce a perfume”
American perfumer Mandy Aftel has been creating natural fragrances for 30 years and has founded her own brand, Aftelier Perfumes. This passionate pioneer tells us how she discovered natural fragrances, how she works, and what she thinks about the current natural craze.
Natural perfumers
Hiram Green: “If people want to buy my perfumes, it should be because they like their smell”
Hiram Green is alone at the head of his own brand since 2013. He dedicates his 100% natural palette to making artisanal perfumery and his perfumes, astounding with creativity and skill, belie many clichés associated with natural perfumery.
Natural perfumers
FiiLiT, a fragrant journey: a fresh new direction
The brand FiiLiT aims to popularize the intangible know-how of fine perfumery and the ecological awakening of our modern society, by educating its consumers through niche olfactory creations with clean and authentic formulations.
Interviews
Silvio Levi : « Essencional aims to support the international development of Beauty and Artistic Perfumery distribution »
A true jack of all trades and hyperactive, Silvio Levi is a key figure in the so-called niche perfumery (in Italy, one might say more artistic).At the head of a perfume brand, a distribution company, and the organiser of the Esxence show in Milan, he created, before the summer, Essencional, an information website dedicated to independent perfumery.
Interviews
Taking the plunge into independant perfumery – Ludovic Bonneton (Bon Parfumeur)
In his quest to emphasise the artistic dimension of perfume as an experience that expands and intensifies life, Ludovic Bonneton has created an approachable and joyous brand.
Interviews
How is independent perfumery doing? – François Hénin (Jovoy)
How do you launch an independent brand in a landscape that has reached saturation point? What mistakes should be avoided in order to stand out from the profusion of products? An overview by François Hénin, founder of Jovoy.
