Fairs & Events
As Nez makes its annual world tour of fragrance events, our next stop will be New York, for the 2024 edition of ScentXplore (5-7 December), a trade show we’ll be taking part in for the 3rd year running. We met Max Forti, its founder.
Interviews
Launched during the last edition of Exsence, the Milanese niche creation event, in April 2023, Niche by Nez is a free magazine aimed at showcasing the richness of the selective perfumery, published once a year, in both French and English.
Agnieszka Lukasik, co-founder of Galilu boutique in Poland with Warynia Grela, is among those who chose to distribute Niche by Nez. She recounts the history of her shops and discusses the importance of developing olfactory culture within it.
Interviews
Launched during the last edition of Exsence, the Milanese niche creation event, in April 2023, Niche by Nez is a free magazine aimed at showcasing the richness of the selective perfumery, published once a year, in both French and English. Daniel Nare, founder of Niche Parfumerie boutique in Romania with his wife Andreea Anca Nare, is among those who have chosen to distribute Niche by Nez. He shares with us his vision of olfactory culture.
Fairs & Events
In 2019, Max Forti launched ScentXplore in New York, connecting perfume professionals and enthusiasts. After two virtual sessions, the event returns this December 2 and 3, 2022 in a hybrid format, with Nez as its new partner. Interview.
Fairs & Events
Beautyworld Middle East is a meeting place for professionals of the beauty and perfumery industry as well as for trade visitors. The next edition will take place from October 31 to November 2, 2022 at the Dubai World Trade Center. Flyn Roberts, its Show Director, tells us more about the event’s purposes and programm.
Interviews
Founded in Warsaw in 2005, Galilu offers a rich selection of about fifty niche perfume and cosmetic brands. Its owner, Agnieszka Lukasik, answered Nez’ questions.
Interviews
Officially launched in Esxcence in 2015, the Turkish brand Nishane, born in Istanbul three years before, pays tribute to the roots, art and history of the city, half-way through West and Eastern traditions. Interview.
Interviews
After cofounding a design agency, Americans Franco Wright and Adam Eastwood came up in 2002
with the idea of creating Luckyscent, their own e-commerce site specialising in niche
fragrances. Interview.
Interviews
Cécile Zarokian is an independent Paris-based perfumer who founded her own company and works with a wide range of brands, from South America to the Middle East and Europe. Interview.
Interviews
Launched in 2016 by Barbara Herman, American writer and creator of the blog Yesterdaysperfume.com, Eris Parfums offers contemporary sillages with a bold style inspired by vintage fragrances, all created by independent perfumer Antoine Lie. Interview with the brand’s founder.
Niche and confidences
As Esxence, the niche perfumery fair, prepares to open its doors in Milan from 15 to 18 June 2022, Nez caught up with a number of figures from the world of niche fragrances, in a series of interviews with perfumers, stores and brands. But, putting common misapprehensions aside, what lies behind the term that is as much overused as it is decried?
Natural perfumers
American perfumer Mandy Aftel has been creating natural fragrances for 30 years and has founded her own brand, Aftelier Perfumes. This passionate pioneer tells us how she discovered natural fragrances, how she works, and what she thinks about the current natural craze.
Natural perfumers
Hiram Green is alone at the head of his own brand since 2013. He dedicates his 100% natural palette to making artisanal perfumery and his perfumes, astounding with creativity and skill, belie many clichés associated with natural perfumery.
Natural perfumers
The brand FiiLiT aims to popularize the intangible know-how of fine perfumery and the ecological awakening of our modern society, by educating its consumers through niche olfactory creations with clean and authentic formulations.
Interviews
A true jack of all trades and hyperactive, Silvio Levi is a key figure in the so-called niche perfumery (in Italy, one might say more artistic).At the head of a perfume brand, a distribution company, and the organiser of the Esxence show in Milan, he created, before the summer, Essencional, an information website dedicated to independent perfumery.
Interviews
In his quest to emphasise the artistic dimension of perfume as an experience that expands and intensifies life, Ludovic Bonneton has created an approachable and joyous brand.
Interviews
How do you launch an independent brand in a landscape that has reached saturation point? What mistakes should be avoided in order to stand out from the profusion of products? An overview by François Hénin, founder of Jovoy.
