«It was important to us to define a date when the novelties can be presented to the perfumery retailers» states Frank Hartmann, managing director of the organizer company InnoFairs. «The date 16th – 17th April is 2 weeks after Esxence in Milano, an event which normally all producers of artistic perfumes have completed their new creations for and are ready to market them. Even the cosmetic manufacturers show their innovations in spring, and we would like to present these also to the retailers!»
The 8th Global Art of Perfumery will specifically aim at the independent perfume stores and present to them products beyond the mainstream. A growing need for individuality on the consumer’s side and especially in the luxury segment creates new opportunities for the individual retailer. Especially those retailers have an advantage versus the big chain stores and discounters as they can distinguish themselves by reacting more quickly and demonstrating a greater competence while generating better margins. For this though, they require an information platform which supplies an overview of the current offering of premium artistic perfumes and innovative cosmetics. In addition to an individual range of products which aligns itself to the latest trends and developments, surprising the customer over and over again with new selected products that gain their power from being rare, exclusive and innovative.