Sayyid Khalid: « Wadi Dawkah was chosen to reintroduce frankincense globally »

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On this video, Sayyid Khalid explains how Amouage’s stewardship of Wadi Dawkah continues a thousand-year-old legacy, harvesting the world’s finest frankincense and creating a must-see tourist destination where visitors will explore the various steps of this natural ingredient’s journey.

Credits: @Nez
Director: Eléonore de Bonneval
Videographer: Ateeb Ali
Creative Director: Mathieu Chévara
Video Editor: Jean-Philippe Derail
Sound design: Perfecting Sound Forever
Title design: Vianney Bureau, Mikaël Charbonnier
Amouage: Renaud Salmon, Andras Komar, Dominique Roques, Matthew Wright, Rayyan Alabdullatif
Special thanks to Arielle Lauze

TABLE OF CONTENTS OF OUR MAIN FEATURE “WADI DAWKAH“

• A panorama of the Land of Frankincense
• Frankincense, Oman’s essence
• Olibanum resin: a panacea?
• Eating Frankincense
• The quintessential scents of Oman
• The Incense Trade Route, by Sterenn Le Maguer-Gillon
• Perfume as a way of life in the Middle East
• Wadi Dawkah, The Land of Frankincense (Podcast)
• Oman, strategically positioned in the Gulf
• Sayyid Khalid: “Wadi Dawkah was chosen to reintroduce frankincense globally”
• Renaud Salmon: “Wadi Dawkah is serving as a pilot project for the Omani frankincense industry”
• Dominique Roques: “Working on a multifaceted project focusing on frankincense trees is a wonderful opportunity”