Wadi Dawkah
Dhofar: Where biodiversity defies the desert
With its stony deserts, misty mountains and forests watered by the monsoon, Dhofar shows an unexpected face of Oman. This land of contrasts is home to extraordinarily biodiversity.
Oman
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Wadi Dawkah, a safe haven for frankincense
The project, run in close cooperation with the Omani government, which began after a historic agreement was signed between Oman’s Ministry of Heritage and Tourism and Amouage in September 2022, aims to protect one of the Sultanate’s most iconic treasures.
Wadi Dawkah
Frankincense, the white gold
Over a few square kilometers in the south of the Sultanate of Oman, thousands of frankincense trees grow on the rocky ground of Wadi Dawkah, a UNESCO World Heritage Site.
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In Wadi Dawkah, the “Omani Grasse”
In a corner of Arabia Felix – “Happy Arabia,” the Latin name used by geographers to refer to South Arabia – lies the cradle of frankincense: Wadi Dawkah, 3,500 acres at the heart of the Dhofar region, a rocky land in the south of the Sultanate of Oman, where thousands of frankincense trees grow.
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Ayn Dawkah: the cornerstone of Omani frankincense
At the heart of Wadi Dawkah, the UNESCO-listed site and birthplace of Omani frankincense, Amouage has just laid the cornerstone of an ambitious project for a cultural center dedicated to the desert’s white gold.
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Olibanum resin: a panacea?
In 2022, researchers at the center of natural and medical sciences at the University of Nizwa, 150 km from Muscat, managed to decipher the Boswellia sacra genome using DNA from fresh frankincense leaves. An achievement that owes much to the perseverance of the Omani scientific teams.
Wadi Dawkah
Eating Frankincense
As well as lending itself to burning, drinking and eating, frankincense can be chewed. In Oman the amber tears shed by the aromatic resin take on every form, from intangible to concrete.
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Oman, strategically positioned in the Gulf
The partnership between Amouage and Oman, which aims to relaunch the local incense industry, takes place in the historical and geopolitical context of the sultanate. The brand’s intention is to contribute to the social and economic development of the country, while promoting Omani culture.
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Sayyid Khalid: « Wadi Dawkah was chosen to reintroduce frankincense globally »
Sayyid Khalid, Chairman of the Board of Directors of Amouage introduces Wadi Dawkah, the land of Frankincense, an Oman-based UNESCO protected site since 2000.
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Renaud Salmon: “Wadi Dawkah is serving as a pilot project for the Omani frankincense industry”
In 2022, Amouage signed a partnership with Oman’s Ministry of Heritage and Tourism to relaunch the frankincense industry in the sultanate. This initiative follows on from the inscription of the Land of Frankincense on the UNESCO World Heritage List in 2000. Renaud Salmon, Chief Creative Officer of the Omani fragrance house, takes up the story.
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Renaud Salmon: “The frankincense industry deserves more transparency”
In Oman, the creative director of Amouage, a company founded in the sultanate in 1983, is overseeing a vast project that will combine responsible production of the precious resin with tourism and cultural activities.
