Olfactory Culture

Olfactory dissonance, between discourse and reality

Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?

Perfumery and sustainable development: behind the messaging

Scents in circulation: perfume life cycles

Behind the eco-responsibility claims highlighted by the perfume industry, production continues at a dizzying pace, raising the question of stock management: are stocks being optimised and overhauled now that the climate emergency is a reality? Once bottles are in use, can they have a second life?

Perfumery and sustainable development: behind the messaging

When packaging goes green

Can eco-responsibility and luxury cohabit when it comes to bottling and packaging fragrances?

Perfumery and sustainable development: behind the messaging

Inside the lab: rationalising, not rationing!

At a time when every area is concerned by sustainability issues, what steps are creation houses taking to cut the amount of waste generated in their laboratories? Let’s take a quick look at some of the best ideas.

Perfumery and sustainable development: behind the messaging

Towards a more virtuous synthesis?

From biodegradable molecules and biotechnologies to renewable carbon, the perfume industry is developing new processes to create molecules with reduced environmental footprints to meet the challenges of sustainable development and growing consumer demand for naturalness. But has petrochemical synthesis said its last word?

Perfumery and sustainable development: behind the messaging

Givaudan Foundation: A tailored commitment to communities and nature

Never has the issue of safeguarding natural resources and the future of communities seemed so pressing than at present due to climate change. Some companies did not wait to take action in this crucial area. The Givaudan Group has established itself as a pioneer.

Perfumery and sustainable development: behind the messaging

Natural raw materials: plants, essences and people

Brand messaging regularly gives the impression that natural perfumery is all there is to sustainable perfumery, playing on the mirage conveyed by rose pickers happily at work as the sun peeps over the horizon. Can naturalness be so easily considered the best way towards a more responsible production?

Perfumery and sustainable development: behind the messaging

Is sustainable perfumery possible?

As the perfumery industry enthusiastically embraces sustainable development, Nez has prepared a comprehensive report different practices and possible approaches to make perfume more compatible with a better future.

With the support of our principal partners

IFRA