The independent perfumer who worked with Procter & Gamble and IFF and now creates fragrances for The Zoo, Strangelove NYC, Richmess and BéLAir Lab Tokyo is calling for a revolution in a bid to build tomorrow’s perfumery, a more ethical and more creative perfumery where the perfumer’s role as author is recognised. We talked to him.
Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?
Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?
Often used to conjure up an ocean feel, salty notes are primarily rooted in the sense of taste. An overview of how salt is interpreted in perfumery, as seen through the eyes of Aliénor Massenet (Symrise) and Cécile Matton (Mane).
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Although this tropical plant has long been a classic in perfumery, it recently seems to be attracting renewed interest. An overview of its botanical roots and olfactory developments, as seen through the eyes of perfumers Marc-Antoine Corticchiato (Parfum d'empire) and Quentin Bisch (Givaudan).
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In this age of personal development and the pursuit of equilibrium, it’s no longer enough to simply smell good – you also have to feel good. On the occasion of the World Mental Health Day, we offer you an article originally published in Nez magazine about the influence of odors on our mood.
The last few years have seen an increasing number of creations inspired by marijuana.
An overview of the olfactory interpretations of the plant, as seen through the eyes of perfumers Olivier Cresp (Firmenich) and Nicolas Beaulieu (IFF).
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Maison Lautier is currently being renewed by Symrise and is responsible for their full natural ingredients portfolio (Madagascar, Artisan and Supernature ranges). This invites us to re-examine its legacy and continued influence on perfumery.
Sun, sea and sky… To celebrate the summer, Nez offers you an article originally published in Nez, the olfactory magazine #09. As we scan the horizon, we discover that the coast is awash with nostalgic and addictive smells.
The loss of smell and national lockdowns were a blow to the perfume industry, but they also managed to initiate necessary rethinking in the sector. In order to respond to emerging societal challenges, Firmenich is laying the foundations for a new paradigm in perfumery.
A major world event for niche perfumery, the Milanese Esxence trade show was held under the shelter of the June sun, in a large hall transformed into a labyrinth of brands. Here’s an overview of the discoveries and upcoming launches.
On the occasion of the World Art Day on the 15th of April 2022, Nez invites you to (re)discover an article about the question of perfume as an intellectual property, initially published in Nez, the Olfactory Magazine #04.
Firmenich’s shift to conscious perfumery, far from curbing perfumers’ creativity, has instead proved to be a source of innovation and inspiration.
Today, Australia has overtaken India as the largest producer of sandalwood, where the sacred tree originated. As the world’s leading sandalwood exporter, Quintis has built a long-term development strategy to ensure both consistent yields and prices.
There are different paths people can take to explore the sense of smell, which form a broad landscape inhabited by amateurs from different horizons: what options are currently available to these fragrance aficionados so they can nurture their passion?
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Although olfactory education is absent from the official school curriculum in France, a number of initiatives demonstrate the benefits it can offer to children.
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While the value of our fifth sense is increasingly recognised, there are very few ways of cultivating it. Nez is inviting you on a journey to discover the different ways we can sharpen our noses, covering specialist training for professionals and amateurs alike, therapeutic rehabilitation, lessons for young children and self-education.
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As part of the event “Smell it! The Fragrance of Art,” German artist Stefani Glauber presents an exhibition entitled ≈350 at Kunsthalle Bremerhaven, in which she questions the possible digitization of smells within the museum.
In New York’s first gallery specifically designed to present odors, Olfactory Art Keller, artist Camilla Nicklaus-Maurer presents an immersive project, a multi-dimensional tribute to Andy Warhol and The Factory.
Starting this year, the Odeuropa project will strive to constitute the first olfactory archive of Europe.
