Olfactory Culture

Christophe Laudamiel: “50% of perfumery is plagiarism or remixes, it’s time to adopt a code of ethics”

The independent perfumer who worked with Procter & Gamble and IFF and now creates fragrances for The Zoo, Strangelove NYC, Richmess and BéLAir Lab Tokyo is calling for a revolution in a bid to build tomorrow’s perfumery, a more ethical and more creative perfumery where the perfumer’s role as author is recognised. We talked to him.

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Olfactory dissonance, between discourse and reality

Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?

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Reinventing perfumery discourse

Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?

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Salty notes, sea spray and tastebuds

Often used to conjure up an ocean feel, salty notes are primarily rooted in the sense of taste. An overview of how salt is interpreted in perfumery, as seen through the eyes of Aliénor Massenet (Symrise) and Cécile Matton (Mane).

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Vetiver, shadow and light

Although this tropical plant has long been a classic in perfumery, it recently seems to be attracting renewed interest. An overview of its botanical roots and olfactory developments, as seen through the eyes of perfumers Marc-Antoine Corticchiato (Parfum d'empire) and Quentin Bisch (Givaudan).

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Scents with superpowers

In this age of personal development and the pursuit of equilibrium, it’s no longer enough to simply smell good – you also have to feel good. On the occasion of the World Mental Health Day, we offer you an article originally published in Nez magazine about the influence of odors on our mood.

Cannabis, the transgressive green

The last few years have seen an increasing number of creations inspired by marijuana.
An overview of the olfactory interpretations of the plant, as seen through the eyes of perfumers Olivier Cresp (Firmenich) and Nicolas Beaulieu (IFF).

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Maison Lautier 1795: The rebirth of a legend

Maison Lautier is currently being renewed by Symrise and is responsible for their full natural ingredients portfolio (Madagascar, Artisan and Supernature ranges). This invites us to re-examine its legacy and continued influence on perfumery.

Smells of the beach

Sun, sea and sky… To celebrate the summer, Nez offers you an article originally published in Nez, the olfactory magazine #09. As we scan the horizon, we discover that the coast is awash with nostalgic and addictive smells.

Esxence 2022: You can smell the niche from miles away

A major world event for niche perfumery, the Milanese Esxence trade show was held under the shelter of the June sun, in a large hall transformed into a labyrinth of brands. Here’s an overview of the discoveries and upcoming launches.

Perfume, a mixed (up) art

On the occasion of the World Art Day on the 15th of April 2022, Nez invites you to (re)discover an article about the question of perfume as an intellectual property, initially published in Nez, the Olfactory Magazine #04.

The long-term sandalwood, by Quintis

Today, Australia has overtaken India as the largest producer of sandalwood, where the sacred tree originated. As the world’s leading sandalwood exporter, Quintis has built a long-term development strategy to ensure both consistent yields and prices.

Knowledgeable amateurs: self-taught perfume connoisseurs

There are different paths people can take to explore the sense of smell, which form a broad landscape inhabited by amateurs from different horizons: what options are currently available to these fragrance aficionados so they can nurture their passion?

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Back to school for the sense of smell

Although olfactory education is absent from the official school curriculum in France, a number of initiatives demonstrate the benefits it can offer to children.

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Olfactory education: how to cultivate your nose

While the value of our fifth sense is increasingly recognised, there are very few ways of cultivating it. Nez is inviting you on a journey to discover the different ways we can sharpen our noses, covering specialist training for professionals and amateurs alike, therapeutic rehabilitation, lessons for young children and self-education.

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With the support of our principal partners

IFRA