Sayyid Khalid: « Wadi Dawkah was chosen to reintroduce frankincense globally »

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Sayyid Khalid, Chairman of the Board of Directors of Amouage introduces Wadi Dawkah, the land of Frankincense, an Oman-based UNESCO protected site since 2000.

On this video, Sayyid Khalid explains how Amouage’s stewardship of Wadi Dawkah continues a thousand-year-old legacy, harvesting the world’s finest frankincense and creating a must-see tourist destination where visitors will explore the various steps of this natural ingredient’s journey.


Credits: @Nez
Director: Eléonore de Bonneval
Videographer: Ateeb Ali
Creative Director: Mathieu Chévara
Video Editor: Jean-Philippe Derail
Sound design: Perfecting Sound Forever
Title design: Vianney Bureau, Mikaël Charbonnier
Amouage: Renaud Salmon, Andras Komar, Dominique Roques, Matthew Wright, Rayyan Alabdullatif
Special thanks to Arielle Lauze

Cette publication est également disponible en : Français

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