Olfactory Culture
Founded in 2006, Van Aroma has specialized in Indonesian raw materials, catering to both the food and perfume industries. Aayush Tekriwal, CEO and Managing Director of the company and son of one of its founders, reflects on its history, evolution, and ambitions.
Olfactory Culture
The fresh, resinous scent of the fir tree, a crackling fire and comforting spices… To shine during family dinners, we offer you a dissection of the olfactory atmosphere of Christmas, originally published in Nez, the Olfactory Magazine #12.
Interviews
In Oman, the creative director of Amouage, a company founded in the sultanate in 1983, is overseeing a vast project that will combine responsible production of the precious resin with tourism and cultural activities.
Art
Artist Gayil Nalls is the founder of the World Sensorium Conservancy (WSC), an organization dedicated to the preservation of aromatic and medicinal plants faced with climate change : a multi-faceted project based on a long-running artistic endeavor. Interview.
Interviews
Behind the evident familiarity of food notes lies a creative challenge for perfumers. Providing them with innovative ingredients so they can reach beyond a literal interpretation and come up with inventive signature compositions is one of Mane’s core missions.
Olfactory Culture
You smell them everywhere without knowing it, these mystery compounds. When, how and why did woody ambers invade perfumery? Here is our attempt at an answer for you: some facts, some history, and a healthy dose of subjectivity!
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Olfactory Culture
Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?
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Olfactory Culture
Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?
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Olfactory Culture
Often used to conjure up an ocean feel, salty notes are primarily rooted in the sense of taste. An overview of how salt is interpreted in perfumery, as seen through the eyes of Aliénor Massenet (Symrise) and Cécile Matton (Mane).
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Olfactory Culture
Although this tropical plant has long been a classic in perfumery, it recently seems to be attracting renewed interest. An overview of its botanical roots and olfactory developments, as seen through the eyes of perfumers Marc-Antoine Corticchiato (Parfum d'empire) and Quentin Bisch (Givaudan).
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History
Maison Lautier is currently being renewed by Symrise and is responsible for their full natural ingredients portfolio (Madagascar, Artisan and Supernature ranges). This invites us to re-examine its legacy and continued influence on perfumery.
Contest
The American Society of Perfumers and Quintis Sandalwood, a company that specializes in the sustainable production of Australian and Indian sandalwood varieties, sponsored a competition at the end of 2021. The two winners were announced at the World Perfumery Congress (WPC) in Miami at the beginning of July. Interview.
Actualités
The International Exhibition of Raw Materials for Perfumery (SIMPPAR) was held on June 1 & 2, 2022, after three long years of anticipation. It provided the opportunity to not only learn about the latest developments and ingredients that will be used in future formulas, but also (and most importantly!) to finally be together again.
Olfactory Culture
Firmenich’s shift to conscious perfumery, far from curbing perfumers’ creativity, has instead proved to be a source of innovation and inspiration.
Perfumery and sustainable development: behind the messaging
Never has the issue of safeguarding natural resources and the future of communities seemed so pressing than at present due to climate change. Some companies did not wait to take action in this crucial area. The Givaudan Group has established itself as a pioneer.
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Perfumery and sustainable development: behind the messaging
Brand messaging regularly gives the impression that natural perfumery is all there is to sustainable perfumery, playing on the mirage conveyed by rose pickers happily at work as the sun peeps over the horizon. Can naturalness be so easily considered the best way towards a more responsible production?
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History
Today, Australia has overtaken India as the largest producer of sandalwood, where the sacred tree originated. As the world’s leading sandalwood exporter, Quintis has built a long-term development strategy to ensure both consistent yields and prices.
Interviews
ScenTree, the classification tool for perfumery raw materials, is celebrating its second anniversary. A look back at these years of reflection, changes and achievements.
Interviews
Ricardo Omori is Vice President of the Fine Fragrance division at Symrise. According to him, the “red island” in the Indian Ocean is an extraordinary place, which owes as much to the plants that grow there as to the people using them to create exceptional ingredients for perfumery.
Interviews
Yves Cassar has been a perfumer for IFF since 1998. He has created many successes, alone or with a team. We asked him about vetiver.
