Notes Shanghai: China’s fragrance moment
Everything moves fast in China, and the world of fragrance is no exception. Every six months in Shanghai, the Notes exhibition sees Chinese, Asian, and European brands set up shop to present their creations, welcoming very young houses alongside more established names. Here is a brief overview of this year’s early edition that ran from April 2 to 5, 2026, and is redrawing the market’s contours.
