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How to approach olfactory culture in China, with its rituals and regional specificities? Meng Gu, fine fragrance perfumer at Robertet and Anne-Sophie Gauvin, associate at KeYi decode the specificities of this country, exploring age-old traditions, tastes and new expectations to better understand a market in full transformation.
A round table recorded during Grasse Perfume Week 2025 and moderated by Guillaume Tesson.
In partnership with Robertet.
This podcast is only available in English.
Photo : Clément Savel.







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