Interviews
Karine Torrent, Floratropia: “In my view, 100% natural perfumery is the new niche”
When Karine Torrent founded Floratropia, her own brand, in 2019, she opted for 100% natural perfumes, both for artistic and ethical reasons. Interview.
Interviews
When Karine Torrent founded Floratropia, her own brand, in 2019, she opted for 100% natural perfumes, both for artistic and ethical reasons. Interview.
Natural perfumers
We would like to share a few thoughts and ideas to conclude this special report on natural perfumery and say goodbye after two weeks spent together exploring the subject!
Natural perfumers
My perfume is 100% natural. Yes, but what does that mean? What exactly does it contain? Well, it depends!
Natural perfumers
After reading the perfumers’ opinions on the subject, let’s get down to business: here for your delectation is a selection (not exhaustive, of course) of brands and a few creations that have caught our attention.
Natural perfumers
American perfumer Mandy Aftel has been creating natural fragrances for 30 years and has founded her own brand, Aftelier Perfumes. This passionate pioneer tells us how she discovered natural fragrances, how she works, and what she thinks about the current natural craze.
Natural perfumers
A graduate of ISIPCA, Irène Farmachidi learned the perfume business alongside Dominique Ropion and Maurice Roucel, and then Charabot. In 2011, she moved to Technicoflor. She has recently created natural perfumes for the brand Ormaie.
Natural perfumers
When he first began working at Robertet in Grasse eight years ago, Serge De Oliveira quickly began to compose natural perfumes. Today he creates fragrances for 100Bon, Ormaie and Nolença as well as Ultra Doux shampoos.
Natural perfumers
The two perfumers and creators of the brand Voyages imaginaires, who stay true to an unfailingly bold and unpretentious creativity, an intentionally poetic feel, and a shared taste for natural ingredients.
Natural perfumers
Independent perfumer since 2007, Delphine Thierry has a real love for natural ingredients, and did not wait for them to be in vogue to become interested in this perfumery. She has collaborated with the brands Eve and Daphnée, Floratropia, and Richard Lüscher Britos.
Natural perfumers
When they work for several brands, perfumers have to deal with different accepted definitions of what is natural as well as various specifications. How do they cope? And how does the formulating process differ between natural and traditional perfumes? We asked Caroline Dumur, a perfumer at IFF.
Natural perfumers
Hiram Green is alone at the head of his own brand since 2013. He dedicates his 100% natural palette to making artisanal perfumery and his perfumes, astounding with creativity and skill, belie many clichés associated with natural perfumery.
Natural perfumers
The brand FiiLiT aims to popularize the intangible know-how of fine perfumery and the ecological awakening of our modern society, by educating its consumers through niche olfactory creations with clean and authentic formulations.
Natural perfumers
Natural perfumes: everyone talks about them, but nobody really knows what they are made of. Nez offers you a special report that gives the floor to the perfumers who compose them, in order to get a real sense of their practices, their experiences and their opinions on the question.