Posts

Perfume as a way of life in the Middle East

Frankincense, bakhoor, attars: perfume is deeply rooted in Omani culture, starting with the Latin roots of the word, per fumum, meaning through smoke. The love of fragrances can be found throughout the Middle East, inextricably linked to how people see themselves and others, to their personal values, to the social rituals that unfold in daily life or at special occasions.

Wadi Dawkah, The Land of Frankincense

Renaud Salmon, Chief Creative Officer at Amouage and Dominique Roques, perfumery ingredients sourcer, discuss the precious tree’s renaissance in Oman.

Oman, strategically positioned in the Gulf

The partnership between Amouage and Oman, which aims to relaunch the local incense industry, takes place in the historical and geopolitical context of the sultanate. The brand’s intention is to contribute to the social and economic development of the country, while promoting Omani culture.

Ginger, by Symrise

On the occasion of the International Exhibition of Raw Materials for Perfumery (SIMPPAR) which will take place on May 31 and June 1 in Paris, we invite you to discover a series of articles originally published in the book From Plant to Essence – A World Tour of Fragrant Raw Materials. Today, let’s talk about ginger, grown and distilled in Madagascar by Symrise.

With the support of our principal partners

IFRA