Olfactory Culture

Reinventing perfumery discourse

Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?

Olfactory Culture

Back to school for the sense of smell

Although olfactory education is absent from the official school curriculum in France, a number of initiatives demonstrate the benefits it can offer to children.

Olfactory Culture

Olfactory education: how to cultivate your nose

While the value of our fifth sense is increasingly recognised, there are very few ways of cultivating it. Nez is inviting you on a journey to discover the different ways we can sharpen our noses, covering specialist training for professionals and amateurs alike, therapeutic rehabilitation, lessons for young children and self-education.

With the support of our principal partners

IFRA