News
Our day-to-day lives are being increasingly infiltrated by what is given the catchall name of artificial intelligence. Perfumers are no exception. So how does AI change our relationship with the creative process? Drawing on an historical analysis of his profession, Jean-Claude Ellena offers a review of these new technologies, often championed by the perfumery industry.
History
“Abandon all hope of hearing the truth, ye who enter here”: words we might well be tempted to say to the novice taking an interest in perfumery. There is no denying that inventions, secrets and lies are legion in the fragrance universe.
From open secrets to copycat lies, lies of omission to workshop secrets, here is a brief overview of the deceptive discourse employed. Because, on the one hand, we have to laugh. And, on the other hand, the cult of mystery occasionally has its reasons, and it can be interesting to explore them.
History
Maison Lautier is currently being renewed by Symrise and is responsible for their full natural ingredients portfolio (Madagascar, Artisan and Supernature ranges). This invites us to re-examine its legacy and continued influence on perfumery.
