“The human adventure”, by Jean-Claude Ellena

Our day-to-day lives are being increasingly infiltrated by what is given the catchall name of artificial intelligence. Perfumers are no exception. So how does AI change our relationship with the creative process? Drawing on an historical analysis of his profession, Jean-Claude Ellena offers a review of these new technologies, often championed by the perfumery industry.


Anise notes: aromatic intoxication

As evocative as they are divisive, anise notes encompass a variety of ingredients. An overview of their olfactory interpretations, as seen through the eyes of Caroline Dumur (IFF) and Ilias Ermenidis (Firmenich).

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