News
Mutating Olfaction
A new literary landscape is emerging today, in which perfume is no longer a luxury, but the last testament to our humanity and, at times, the first sign of our downfall.
Culture
Olfactory Culture
Perfume as a way of life in the Middle East
Frankincense, bakhoor, attars: perfume is deeply rooted in Omani culture, starting with the Latin roots of the word, per fumum, meaning through smoke. The love of fragrances can be found throughout the Middle East, inextricably linked to how people see themselves and others, to their personal values, to the social rituals that unfold in daily life or at special occasions.
