Olfactory Culture

Perfume as a way of life in the Middle East

Frankincense, bakhoor, attars: perfume is deeply rooted in Omani culture, starting with the Latin roots of the word, per fumum, meaning through smoke. The love of fragrances can be found throughout the Middle East, inextricably linked to how people see themselves and others, to their personal values, to the social rituals that unfold in daily life or at special occasions.

With the support of our principal partners

IFRA