News

Science of Wellness: emotions in a bottle

Composition house IFF launches its Science of Wellness platform: a tool for understanding the emotions linked to olfactory stimuli based on 40 years of consumer research and development, and designed to boost creativity.

Interviews

Artificial intelligence – Jean-Christophe Hérault (IFF)

Artificial intelligence programs are gradually becoming part of the perfume development process. Jean-Christophe Hérault, senior perfumer at IFF, explains the implications of what is sometimes referred to as a revolution.

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