History

Secrets and lies in perfumery

“Abandon all hope of hearing the truth, ye who enter here”: words we might well be tempted to say to the novice taking an interest in perfumery. There is no denying that inventions, secrets and lies are legion in the fragrance universe.
From open secrets to copycat lies, lies of omission to workshop secrets, here is a brief overview of the deceptive discourse employed. Because, on the one hand, we have to laugh. And, on the other hand, the cult of mystery occasionally has its reasons, and it can be interesting to explore them.

Interviews

Perfumers: A team spirit

Although perfumers at IFF have long been accustomed to working together, the company went a step further by making the collaborative approach official in the early 21st century. An approach that has since been adopted by all the composition houses. Behind the scenes of a revolution.

News

Science of Wellness: emotions in a bottle

Composition house IFF launches its Science of Wellness platform: a tool for understanding the emotions linked to olfactory stimuli based on 40 years of consumer research and development, and designed to boost creativity.

Interviews

Artificial intelligence – Jean-Christophe Hérault (IFF)

Artificial intelligence programs are gradually becoming part of the perfume development process. Jean-Christophe Hérault, senior perfumer at IFF, explains the implications of what is sometimes referred to as a revolution.

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