News
Our day-to-day lives are being increasingly infiltrated by what is given the catchall name of artificial intelligence. Perfumers are no exception. So how does AI change our relationship with the creative process? Drawing on an historical analysis of his profession, Jean-Claude Ellena offers a review of these new technologies, often championed by the perfumery industry.
History
“Abandon all hope of hearing the truth, ye who enter here”: words we might well be tempted to say to the novice taking an interest in perfumery. There is no denying that inventions, secrets and lies are legion in the fragrance universe.
From open secrets to copycat lies, lies of omission to workshop secrets, here is a brief overview of the deceptive discourse employed. Because, on the one hand, we have to laugh. And, on the other hand, the cult of mystery occasionally has its reasons, and it can be interesting to explore them.
Interviews
Although perfumers at IFF have long been accustomed to working together, the company went a step further by making the collaborative approach official in the early 21st century. An approach that has since been adopted by all the composition houses. Behind the scenes of a revolution.
Fairs & Events
Beautyworld Middle East is a meeting place for professionals of the beauty and perfumery industry as well as for trade visitors. The next edition will take place from October 31 to November 2, 2022 at the Dubai World Trade Center. Flyn Roberts, its Show Director, tells us more about the event’s purposes and programm.
News
The loss of smell and national lockdowns were a blow to the perfume industry, but they also managed to initiate necessary rethinking in the sector. In order to respond to emerging societal challenges, Firmenich is laying the foundations for a new paradigm in perfumery.
News
Composition house IFF launches its Science of Wellness platform: a tool for understanding the emotions linked to olfactory stimuli based on 40 years of consumer research and development, and designed to boost creativity.
Art
Starting this year, the Odeuropa project will strive to constitute the first olfactory archive of Europe.
Interviews
Artificial intelligence programs are gradually becoming part of the perfume development process. Jean-Christophe Hérault, senior perfumer at IFF, explains the implications of what is sometimes referred to as a revolution.
