Smell Talks: Martina Bianchini – IFRA Standards and niche perfumery
What framework can we offer niche brands to enable them to compose with the widest possible palette of ingredients, in complete safety and with respect for the environment? In this speech recorded in March 2024 in Milan at the 14th edition of Esxence, the meeting place for confidential perfumery professionals, International Fragrance Association (IFRA) President Martina Bianchini shares her vision of the industry. For her, “if perfumery is an art, science and standards must allow creators to express themselves as freely as possible”.
