Cette publication est également disponible en : Français
Still developing in the early 2000s, so-called niche perfumery has managed to create a position in the last 20 years whose vibrancy is unmatched: over 2,000 product launches a year, exponential growth, a market reaching more than a billion annually across the globe, and products seeking excellence, innovation and creativity in all its forms. The “niche,” whose name and definition seem as indomitable as its amazing development, continues to write new pages in the history of perfumery, here and now. Freed from mainstream market constraints, niche perfumery acts as an experimental laboratory, paving the way for the explorations and tests that will help guide the perfumery of tomorrow.
Since its launch, our website Auparfum has been carefully observing this market, its players, brands and creations, while highlighting the best of the selective circuit. Following the 2016 launch and immediate success of Nez, the olfactory magazine, the years of experience gained from producing 15 issues, dozens of books, podcasts, exhibitions and events prompted the Nez team to think of a new international magazine entirely dedicated to niche perfumery.
Nez is delighted to present the first issue of the free annual magazine Niche by Nez that will be available to the public worldwide, thanks to the international network of places dedicated to olfactory culture that we have been federating around our publications: perfume shops, cultural venues, professional events and the general public. Through this new magazine we promise to amplify the voice of the actors of the “niche.”