What do perfumes, NFTs, and charity have in common? In case of the perfumes, the aim of the NFTs is to certify the origin and authenticity of an olfactory work, which is for the moment not protected by copyright as it is the case of other intellectual creations.

On November 9th at 18h30, you’ll be invited to participate in a workshop to create a unique perfume that will be accompanied by a NFT registered on the blockchain through the AIDA platform, which certifies the authenticity of the product, its formula and its safety.

You’ll be helped by perfumer and CEO of Atelier Fragranze Milano Luca Maffei, that will develop five new, exclusive olfactory accords inspired by the paintings created by children from primary schools in Mus-e workshops – an organization that brings art in educational programs of public primary schools, particularly in disadvantaged areas.
The participation fee for the event and the workshop is €40.

Later, you can also have an additional fragrance personalization experience directly at Atelier Fragranze Milano. For this personalized fragrance experience with Luca Maffei and his team and the purchase of the personalized perfume, the cost is €500.

The contributions raised will be used to support the Mus-e Italia Foundation, with the patronage of the City of Milan and in partnership with the Accademia del Profumo.

Information and reservations: [email protected].

Visual: Luca Maffei ©ProgettoCaffeinaPR