In 1973, IFRA was founded in response to the need to harmonize practices and products in the fragrance industry to better regulate it, with a focus on human and environmental safety. An organization created by fragrance companies to ensure the safety of products for consumers and to defend the creativity of perfumers.
A true jack of all trades and hyperactive, Silvio Levi is a key figure in the so-called niche perfumery (in Italy, one might say more artistic).At the head of a perfume brand, a distribution company, and the organiser of the Esxence show in Milan, he created, before the summer, Essencional, an information website dedicated to independent perfumery.
Nez has been able to provide the attendees of the China Beauty Expo trade fair, held in Shanghai in 2018, this special edition, dedicated to perfume and olfactory culture in China (in English and in Chinese).
