History

The Incense Trade Route, by Sterenn Le Maguer-Gillon

What is the history of incense and its trade? That’s the question answered in this article, which traces the history of the “Incense Route” over several centuries, from its earliest beginnings to the inscription of the Dhofar region in the Sultanate of Oman as a UNESCO World Heritage Site in 2000.

Olfactory Culture

Perfume as a way of life in the Middle East

Frankincense, bakhoor, attars: perfume is deeply rooted in Omani culture, starting with the Latin roots of the word, per fumum, meaning through smoke. The love of fragrances can be found throughout the Middle East, inextricably linked to how people see themselves and others, to their personal values, to the social rituals that unfold in daily life or at special occasions.

Olfactory Culture

Oman, strategically positioned in the Gulf

The partnership between Amouage and Oman, which aims to relaunch the local incense industry, takes place in the historical and geopolitical context of the sultanate. The brand’s intention is to contribute to the social and economic development of the country, while promoting Omani culture.

With the support of our principal partners

IFRA