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Grasse, home-away-from-home for dsm-firmenich

Although dsm-firmenich is best known for its expertise in synthetic molecules, the composition house has been present in Grasse since 2007. It has gradually put down roots in the town, culminating in 2020 with the acquisition of Villa Botanica, a nature-rich haven open to perfumers and clients the following year. It is now releasing a book that tells the story of this journey and reveals the four-season symphony at the heart of the world’s perfume capital.

Perfumery and sustainable development: behind the messaging

Natural raw materials: plants, essences and people

Brand messaging regularly gives the impression that natural perfumery is all there is to sustainable perfumery, playing on the mirage conveyed by rose pickers happily at work as the sun peeps over the horizon. Can naturalness be so easily considered the best way towards a more responsible production?

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