Olfactory Culture
Frankincense, bakhoor, attars: perfume is deeply rooted in Omani culture, starting with the Latin roots of the word, per fumum, meaning through smoke. The love of fragrances can be found throughout the Middle East, inextricably linked to how people see themselves and others, to their personal values, to the social rituals that unfold in daily life or at special occasions.
Olfactory Culture
The partnership between Amouage and Oman, which aims to relaunch the local incense industry, takes place in the historical and geopolitical context of the sultanate. The brand’s intention is to contribute to the social and economic development of the country, while promoting Omani culture.
Interviews
In 2022, Amouage signed a partnership with Oman’s Ministry of Heritage and Tourism to relaunch the frankincense industry in the sultanate. This initiative follows on from the inscription of the Land of Frankincense on the UNESCO World Heritage List in 2000. Renaud Salmon, Chief Creative Officer of the Omani fragrance house, takes up the story.
Interviews
After 30 years of experience in sourcing natural products, Dominique Roques has been given a three-year mission by Amouage. He is tasked with plotting the renaissance of the frankincense industry in the Wadi Dawkah natural park in the Sultanate of Oman, a UNESCO World Heritage Site.
