Molinard

Olfactory Culture

The press kit: The art of staging the immaterial

How do the different players contribute to the creation, publication and evolution of the press kit, a tool of the trade that conditions the discourse of journalists and, in turn, the image of perfumery?
To complete our series « Reinventing perfumery discourse », we offer you an article originally published in Nez, the Olfactory Magazine #12.

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Olfactory Culture

Vetiver, shadow and light

Although this tropical plant has long been a classic in perfumery, it recently seems to be attracting renewed interest. An overview of its botanical roots and olfactory developments, as seen through the eyes of perfumers Marc-Antoine Corticchiato (Parfum d'empire) and Quentin Bisch (Givaudan).

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Art

Perfume, a mixed (up) art

On the occasion of the World Art Day on the 15th of April 2022, Nez invites you to (re)discover an article about the question of perfume as an intellectual property, initially published in Nez, the Olfactory Magazine #04.

With the support of our principal partners

IFRA