Olfactory Culture

Olfactory dissonance, between discourse and reality

Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?

With the support of our principal partners

IFRA