Who is really the author of a fragrance? While perfumers are increasingly in the limelight, the other contributors continue to remain anonymous. Why is this?
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“Abandon all hope of hearing the truth, ye who enter here”: words we might well be tempted to say to the novice taking an interest in perfumery. There is no denying that inventions, secrets and lies are legion in the fragrance universe.
From open secrets to copycat lies, lies of omission to workshop secrets, here is a brief overview of the deceptive discourse employed. Because, on the one hand, we have to laugh. And, on the other hand, the cult of mystery occasionally has its reasons, and it can be interesting to explore them.
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You smell them everywhere without knowing it, these mystery compounds. When, how and why did woody ambers invade perfumery? Here is our attempt at an answer for you: some facts, some history, and a healthy dose of subjectivity!
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How do the different players contribute to the creation, publication and evolution of the press kit, a tool of the trade that conditions the discourse of journalists and, in turn, the image of perfumery?
To complete our series « Reinventing perfumery discourse », we offer you an article originally published in Nez, the Olfactory Magazine #12.
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The independent perfumer who worked with Procter & Gamble and IFF and now creates fragrances for The Zoo, Strangelove NYC, Richmess and BéLAir Lab Tokyo is calling for a revolution in a bid to build tomorrow’s perfumery, a more ethical and more creative perfumery where the perfumer’s role as author is recognised. We talked to him.
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Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?
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Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?
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