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Gowé, the scent of Africa
Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Gowé, the scent of Africa
Gowé, a very popular plant in West Africa where it is valued for its healing properties as well as being burned like incense, has now joined the perfumer’s palette.

Lee Martin: “Connection will always be at the heart of Niche Show London”
Whilst Paris Perfume Week has just reaffirmed its now prominent place on the fragrance events calendar, other capitals are gradually establishing their own events. Among these emerging trade shows, Niche Show London was launched in 2025 as a one-day event. A more ambitious edition will take place on 23 and 24 April. And of course, Nez will be there! An interview with its founder, Lee Martin.

The Odyssey of Frankincense in Arts
Art historian Clara Muller discusses the role of frankincense and the trees that produce it in the history of art.

Boswellia sacra in images and the imagination
Tracing the history of the frankincense tree through images allows us to follow how humans have perceived, utilized, and imagined it over millennia. From ancient reliefs to botanical plates, these representations tell a story that is as much cultural as it is natural.

Smell Talks : China, the new faces of fine perfumery
The growth of this market segment reflects the quest for exclusivity, refinement and personal expression of Chinese urban youth.

In Wadi Dawkah, the “Omani Grasse”
In a corner of Arabia Felix – “Happy Arabia,” the Latin name used by geographers to refer to South Arabia – lies the cradle of frankincense: Wadi Dawkah, 3,500 acres at the heart of the Dhofar region, a rocky land in the south of the Sultanate of Oman, where thousands of frankincense trees grow.

Ayn Dawkah: the cornerstone of Omani frankincense
At the heart of Wadi Dawkah, the UNESCO-listed site and birthplace of Omani frankincense, Amouage has just laid the cornerstone of an ambitious project for a cultural center dedicated to the desert’s white gold.
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PODCASTS BY NEZ

Wadi Dawkah : Modern Masterpieces, The Scent of Frankincense
Dominique Roques discusses with Yohan Cervi, critic and lecturer on the history of modern perfumery to trace the journey of frankincense through the world of fragrance creation.

Smell Talks : The Chinese Olfactory Culture
Meng Gu, fine fragrance perfumer at Robertet and Anne-Sophie Gauvin, partner at KeYi explore age-old traditions, perfume tastes and the new expectations of a market in full transformation.

The Odyssey of Frankincense in Arts
Art historian Clara Muller discusses the role of frankincense and the trees that produce it in the history of art.

Smell Talks : China, the new faces of fine perfumery
The growth of this market segment reflects the quest for exclusivity, refinement and personal expression of Chinese urban youth.

Les Grands entretiens : Alexander Mohr [Podcast]
The president of the International Fragrance Association (IFRA), appointed in 2024, discusses the main missions of the global regulatory organization.

Smell Talks : Scents of Brazil, an Olfactory Culture
Two perfumers and a marketing director discuss the Brazilian market and its consumption habits, often rooted in local rituals.






