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Lee Martin: “Connection will always be at the heart of Niche Show London”
Whilst Paris Perfume Week has just reaffirmed its now prominent place on the fragrance events calendar, other capitals are gradually establishing their own events. Among these emerging trade shows, Niche Show London was launched in 2025 as a one-day event. A more ambitious edition will take place on 23 and 24 April. And of course, Nez will be there! An interview with its founder, Lee Martin.
Lee Martin: “Connection will always be at the heart of Niche Show London”
Whilst Paris Perfume Week has just reaffirmed its now prominent place on the fragrance events calendar, other capitals are gradually establishing their own events. Among these emerging trade shows, Niche Show London was launched in 2025 as a one-day event. A more ambitious edition will take place on 23 and 24 April. And of course, Nez will be there! An interview with its founder, Lee Martin.
Cercle Odyssey: a tale of sound, images and smells
Cercle Odyssey, an immersive nomad concert installation that travels the world, alighted in Los Angeles in May. Mane perfumer Ugo Charron talks to Mathieu Chévara about the origins of the latest creations he devised for the event.
A panorama of the Land of Frankincense
Behind the mysterious name “Land of Frankincense” lies a collection of four exceptional sites located in the Dhofar region, in the south of Oman: the remains of the caravan oasis of Shisr, the associated ports of Khor Rori and Al Baleed, and the Wadi Dawkah.
Technical expertise and creativity: applied research at Eurofragance
In an increasingly competitive market, fragrance houses are becoming ever more inventive in combining new technologies with hedonism. The Spanish company opens its doors to introduce us to its dedicated department, aptly named “Innovation To Market.”
Caroline Dubourg, Mane: “With Wellmotion, we can predict the emotions brought on by fragrances with unparalleled accuracy”
The perfumery industry is increasingly interested in connections between odours and emotions. The fragrance and flavour company Mane has launched the Wellmotion programme, showcasing its expertise in this field.
Frankincense, Oman’s essence
Ayesha Mualla, a social anthropologist and enthusiastic teacher, has conducted research on frankincense usages in the omani culture in the Dhofar region.
Olibanum resin: a panacea?
In 2022, researchers at the center of natural and medical sciences at the University of Nizwa, 150 km from Muscat, managed to decipher the Boswellia sacra genome using DNA from fresh frankincense leaves. An achievement that owes much to the perseverance of the Omani scientific teams.
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PODCASTS BY NEZ
The Odyssey of Frankincense in Arts
Art historian Clara Muller discusses the role of frankincense and the trees that produce it in the history of art.
Smell Talks : China, the new faces of fine perfumery
The growth of this market segment reflects the quest for exclusivity, refinement and personal expression of Chinese urban youth.
Les Grands entretiens : Alexander Mohr [Podcast]
The president of the International Fragrance Association (IFRA), appointed in 2024, discusses the main missions of the global regulatory organization.
Smell Talks : Scents of Brazil, an Olfactory Culture
Two perfumers and a marketing director discuss the Brazilian market and its consumption habits, often rooted in local rituals.
Les Grands entretiens : Roland Altenburger – [Podcast]
We have interviewed the CEO of the Swiss perfume house Luzi in Zurich, at the company’s headquarters.
Smell Talks : Exploring the American Niche Perfumery Market
An overview of the codes of American perfumery, and more especially of the issues and trends in niche perfumery.
