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Alex Wu, founder of Notes Shanghai: “Notes is the very first professional event dedicated to perfume in China.”
If the emergence of a domestic market is often confirmed by the creation of professional and/or public events, then « Notes » is undoubtedly the indicator everyone was waiting for—a testament to the Chinese public’s growing appetite for perfume.
Nez had the pleasure of meeting its eclectic and passionate creator, Alex Wu, to learn more.
Alex Wu, founder of Notes Shanghai: “Notes is the very first professional event dedicated to perfume in China.”
If the emergence of a domestic market is often confirmed by the creation of professional and/or public events, then « Notes » is undoubtedly the indicator everyone was waiting for—a testament to the Chinese public’s growing appetite for perfume.
Nez had the pleasure of meeting its eclectic and passionate creator, Alex Wu, to learn more.
Judith: a wonderfully vintage parisienne
Sarah-Lee Chlewicki, with 15 years of experience as an evaluator under her belt, decided to launch Judith in 2022, working hand in hand with the Symrise teams. The fresh new perfume brand paints a stylish portrait of today’s Parisienne – feminine, cool and elegant – as it revisits the olfactory aesthetic of the 1980s.
Eating Frankincense
As well as lending itself to burning, drinking and eating, frankincense can be chewed. In Oman the amber tears shed by the aromatic resin take on every form, from intangible to concrete.
The great history of IFRA
In 1973, IFRA was founded in response to the need to harmonize practices and products in the fragrance industry to better regulate it, with a focus on human and environmental safety. An organization created by fragrance companies to ensure the safety of products for consumers and to defend the creativity of perfumers.
The quintessential scents of Oman
The hospitality of Oman is felt upon arrival at Mascate airport with a subtle, diffused scent of frankincense as Omani people know that if they want to create a tranquil atmosphere, they can turn to olibanum.
ScentXplore (New York) : “A spirit of camaraderie”
As Nez makes its annual world tour of fragrance events, our next stop will be New York, for the 2024 edition of ScentXplore (5-7 December), a trade show we’ll be taking part in for the 3rd year running. We met Max Forti, its founder.
Smell Talks: Martina Bianchini – IFRA Standards and niche perfumery
What framework can we offer niche brands to enable them to compose with the widest possible palette of ingredients, in complete safety and with respect for the environment? In this speech recorded in March 2024 in Milan at the 14th edition of Esxence, the meeting place for confidential perfumery professionals, International Fragrance Association (IFRA) President Martina Bianchini shares her vision of the industry. For her, “if perfumery is an art, science and standards must allow creators to express themselves as freely as possible”.
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Smell Talks: Martina Bianchini – IFRA Standards and niche perfumery
What framework can we offer niche brands to enable them to compose with the widest possible palette of ingredients, in complete safety and with respect for the environment? In this speech recorded in March 2024 in Milan at the 14th edition of Esxence, the meeting place for confidential perfumery professionals, International Fragrance Association (IFRA) President Martina Bianchini shares her vision of the industry. For her, “if perfumery is an art, science and standards must allow creators to express themselves as freely as possible”.
Sterenn Le Maguer-Gillon and Dominique Roques – Wadi Dawkah, The Incense Trade Route
Dominique Roques discusses with archaeologist Sterren Le Maguer-Gillon about how these places all bear witness to an era when the Omani region was a strategic trading crossroads on the Incense Trade Route.
Wadi Dawkah, The Land of Frankincense
Renaud Salmon, Chief Creative Officer at Amouage and Dominique Roques, perfumery ingredients sourcer, discuss the precious tree’s renaissance in Oman.
Smell Talks : Cultural heritage and fragrance
Fragrance is important in our everyday life, but it has also played an essential role in global history, resonating with cultures and societies worldwide.
