{"id":41218,"date":"2023-09-25T13:23:46","date_gmt":"2023-09-25T11:23:46","guid":{"rendered":"https:\/\/mag.bynez.com\/?p=41218"},"modified":"2023-11-17T11:37:16","modified_gmt":"2023-11-17T10:37:16","slug":"grasse-home-away-from-home-for-dsm-firmenich","status":"publish","type":"post","link":"https:\/\/mag.bynez.com\/en\/perfume\/grasse-home-away-from-home-for-dsm-firmenich\/","title":{"rendered":"Grasse, home-away-from-home for dsm-firmenich"},"content":{"rendered":"\n<p><em>Editorial partnership<\/em><\/p>\n\n\n    <div id=\"chapo-block_000bdd4baf9b71fe54db35f3a3db97ce\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\"><p>Although dsm-firmenich is best known for its expertise in synthetic molecules, the composition house has been present in Grasse since 2007. It has gradually put down roots in the town, culminating in 2020 with the acquisition of Villa Botanica, a nature-rich haven open to perfumers and clients the following year. It is now releasing a book that tells the story of this journey and reveals the four-season symphony at the heart of the world\u2019s perfume capital. <\/p>\n<\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_000bdd4baf9b71fe54db35f3a3db97ce {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p>dsm-firmenich is often thought of in terms of creating synthetic molecules, a field that it pioneered. Its story began in 1895 in Geneva, far from the flower-filled fields, when chemist Philippe Chuit teamed up with businessman Martin Naef. This was a period that saw the emergence of the first synthetic ingredients, paving the way for modern perfumery. Working in premises rented by Charles Firmenich, they developed a manufacturing process for vanillin, creating molecules that went on to become iconic. Like orris-violet-scented Iralia that featured in the Diantine base, without which the wonderful <em>Origan<\/em> from Coty (1905) would never have existed. The next step was a research centre headed by Leopold Ruzicka, who won a Nobel Prize in 1939 for his work on musks.<\/p>\n\n\n\n<p>His technical expertise also helped the company identify the best extraction methods for natural raw materials. These days, <a href=\"https:\/\/mag.bynez.com\/en\/reports\/perfumery-and-sustainable-development-behind-the-messaging\/natural-raw-materials-plants-essences-and-people\/\">supercritical fluid extraction<\/a> (also known as CO<sub>2<\/sub><sup> <\/sup>extraction) is talked up as an innovation. But we should remember that it was introduced at scale by dsm-firmenich for aromatic applications as early as 1994, with developments that included a pink pepper extract used in the composition for Est\u00e9e Lauder\u2019s <em>Pleasures<\/em>. In 2021, the company also unveiled an electromagnetic extraction process named <a href=\"https:\/\/mag.bynez.com\/en\/perfume\/natural-extraction-over-the-next-decade-by-firmenich\/\">Firgood<\/a>. The new technique uses water already present in biomass without adding any solvents and requiring very little energy. And the company has succeeded in devising extracts with an unprecedented degree of olfactory purity, finding the voice of once-silent flowers.<\/p>\n\n\n\n<p>A pioneer in synthetic ingredients and in extraction methods for natural ingredients, dsm-firmenich embodies the interdependencies between these two types of materials, which are so often seen as being in opposition. In the words of Fabrice Pellegrin, Principal Perfumer &amp; Director of Natural Product Innovation at dsm-firmenich: \u201cThis opposition has no place in our profession: synthetics provide modernity, naturals offer poetry; we definitely need both to create.\u201d As we have explained before, naturals and synthetics always go hand in hand. Synthesis often results from the study of natural ingredients, either because they allow us to identify the odorous bodies that will then be synthesized, or because they serve as the basis for the reactions used to obtain molecules.&nbsp;<\/p>\n\n\n\n<p>The work on naturals that has been central to the company\u2019s mission for over two decades is gorgeously illustrated by Philippe Fris\u00e9e\u2019s photographs in the book <a href=\"https:\/\/shop.bynez.com\/boutique\/livres-parfum-olfaction-odorat\/grasse-de-la-fleur-au-parfum-lionel-pailles\/\"><em>Grasse \u2013 De la fleur au parfum<\/em>,<\/a> recently published by Gallimard. An ideal platform for dsm-firmenich to tell the tale, in the words of Lionel Paill\u00e8s, of its role in perfumery\u2019s capital across each of the four seasons that nurture the crops and dictate the rhythm of production. Fields of centifolia rose, lavender, jasmine grandiflorum and mimosa are interwoven with the gleaming metal of extraction workshops and white coats of the technical teams: a beautiful book designed like an essence, a distillation of the company\u2019s sixteen years in the Proven\u00e7al town.<\/p>\n\n\n\n<p>The company first arrived in 2007 thanks to its acquisition of Danisco, a flavours specialist. Pierre Ruch, current Site Director for dsm-firmenich in Grasse and Director of Operations, was formerly with the Danish company. He recalls the early years: \u201cAfter the takeover, the decision was taken to create a centre of excellence for natural ingredients, which involved locating all the buyers there, alongside the innovation and research and development activities, so we could run pilot trials. When you\u2019re dealing with naturals, you need the entire team on site: the different stages are all interlinked, it\u2019s a complete ecosystem.<em> <\/em>There are now 150 of us at the site.\u201d<em> <\/em>Fabrice Pellegrin adds: \u201cHaving all the transformation systems on site is a real opportunity: we can produce at the laboratory level and at the industrial level. It really saves time in developing new products, which already takes several years.\u201d The Tourrettes factory is where local plants are extracted \u2013 plants that are grown by recognised local producers, such as the Rebuffels: in the early 2000s, dsm-firmenich committed to buying their entire production of centifolia rose. By establishing itself in the cradle of perfumery with its rich past, the company is also looking to the future: partnerships are always for the long term, ensuring that supplies are secured even in years when harvests are disappointing.&nbsp;<\/p>\n\n\n\n<p>But not everything can be produced in Grasse: raw materials often come from farther afield. dsm-firmenich has put in place a system of joint-venture partnerships, where it owns stakes, with the best at-source producers on each continent. \u201cI oversaw the first partnership we set up with Jasmine Concrete in India in 2014, and with Nelixia in Guatemala in 2018,\u201d explains Pierre Ruch. \u201cAnd we have just signed a promising new partnership in Madagascar.<em> <\/em>We offer a guarantee of financial stability thanks to our collaboration contracts, and we are also able to share our extraction expertise with our partners.<em> <\/em>But they are in charge on the ground.\u201d This policy makes dsm-firmenich the composition house with by far the largest portfolio of ingredients available to its perfumers, naturals as well as synthetics.<\/p>\n\n\n\n<p>The perfumers, including Fabrice Pellegrin, are also the ones who select the next materials that will extend their palette. \u201cThe producers bring us their new biomasses, and we find the best way to extract them.<em> <\/em>After an initial selection, we organise a meeting for the senior perfumers at the Villa Botanica, an idyllic place the company purchased in 2020.\u201d The Villa Botanica is a Proven\u00e7al country house with a multitude of perfume plants growing all around it and stunning views over the bay of Cannes. A 100m<sup>2 <\/sup>greenhouse is a recent addition: inside, the air is laden with the smells of many exotic plants from different parts of the world that are part and parcel of the perfumers\u2019 palette. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/09\/Villa-Botanica-Philippe-Frisee.jpg\" alt=\"\" class=\"wp-image-41210\" style=\"object-fit:cover;width:600px;height:600px\" srcset=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/09\/Villa-Botanica-Philippe-Frisee.jpg 1000w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/09\/Villa-Botanica-Philippe-Frisee-300x300.jpg 300w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/09\/Villa-Botanica-Philippe-Frisee-150x150.jpg 150w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/09\/Villa-Botanica-Philippe-Frisee-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"> Villa Botanica, a nature-rich haven. Picture credit: Philippe Fris\u00e9e<\/figcaption><\/figure>\n<\/div>\n\n\n<p>For Fabrice Pellegrin, who led the project, the place is perfect: \u201cIt\u2019s an absolute haven that doesn\u2019t exist anywhere else.<em> <\/em>It has three functions: it\u2019s a unique workplace for our perfumers, who have everything they need for their trials and weighing, but in an extraordinary environment where they feel at home.<em> <\/em>It\u2019s also a magnificent reception space for our clients who, for example, can hold their product launches there.<em> <\/em>And it has an educational role: creators and clients can find plants there that are part of the compositions.\u201d What better way of showcasing his native town? When he presented the project, the dsm-firmenich team immediately understood its full potential. They were closely involved in setting it up and shrewdly chose the best people to bring onboard: for example, landscape gardener Antoine Leclef is in charge of what looks like a true Garden of Eden.<\/p>\n\n\n\n<p>The company is bubbling with ideas for the years to come, including the goal of turning Villa Botanica into the \u201cVilla M\u00e9dicis of perfume\u201d, where perfumers and other creators will be able to come to share ideas and inspiration. And this is where Fabrice Pellegrin invited Michelin-starred chef Akrame Benallal when they teamed up to create <a href=\"https:\/\/shop.bynez.com\/boutique\/collection-parfums-1-1\/adorem-11-akrame-benallal-et-fabrice-pellegrin\/\"><em>Adorem<\/em><\/a>, <a href=\"https:\/\/mag.bynez.com\/podcastsbynez-parfum\/11-adorem-akrame-benallal-fabrice-pellegrin\/\">a fragrance in the 1+1 collection developed by Nez<\/a>. This vision for the future perfectly illustrates dsm-firmenich\u2019s goal in putting down roots in Grasse: paying tribute to nature, protecting it, and enhancing it with artistic creations made possible by technological progress.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/shop.bynez.com\/boutique\/livres-parfum-olfaction-odorat\/grasse-de-la-fleur-au-parfum-lionel-pailles\/\">Click here to buy the book <em>Grasse \u2013 De la fleur au parfum<\/em><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\"><em>Main picture: \u00a9 Philippe Fris\u00e9e<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although dsm-firmenich is best known for its expertise in synthetic molecules, the composition house has been present in Grasse since 2007. It has gradually put down roots in the town, culminating in 2020 with the acquisition of Villa Botanica, a nature-rich haven open to perfumers and clients the following year. It is now releasing a book that tells the story of this journey and reveals the four-season symphony at the heart of the world\u2019s perfume capital.<\/p>\n","protected":false},"author":12139,"featured_media":41208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[677,1415,1416],"tags":[7385,7386,924,5288,4855,6007,7392,7390,931,7388,3291,7393,7389,3389,1116,1066,7387],"series":[],"ppma_author":[2930],"class_list":["post-41218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-olfactory-culture","category-perfume","tag-akrame-benallal-en","tag-antoine-leclef-en","tag-dsm-firmenich-en","tag-fabrice-pellegrin-en","tag-firgood-en","tag-jasmine-concrete-en","tag-leopold-ruzicka-en","tag-lionel-pailles-en","tag-natural-raw-materials","tag-nelixia-en","tag-perfumes-en","tag-philippe-frisee-en","tag-pierre-ruch-en","tag-rose-en","tag-supercritical-co2-extraction","tag-synthetic-raw-materials","tag-villa-botanica-en","pmpro-has-access"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grasse, home-away-from-home for dsm-firmenich - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"Although dsm-firmenich is best known for its expertise in synthetic molecules, the composition house has been present in Grasse since 2007. 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