{"id":25692,"date":"2021-07-16T18:01:35","date_gmt":"2021-07-16T16:01:35","guid":{"rendered":"https:\/\/mag.bynez.com\/?p=25692"},"modified":"2023-05-03T11:41:06","modified_gmt":"2023-05-03T09:41:06","slug":"madagascar-a-land-of-innovation-for-symrise","status":"publish","type":"post","link":"https:\/\/mag.bynez.com\/en\/perfume\/madagascar-a-land-of-innovation-for-symrise\/","title":{"rendered":"Madagascar, a land of innovation for Symrise"},"content":{"rendered":"\n<p><em>This article was published in partnership with Symrise.<\/em><\/p>\n\n\n    <div id=\"chapo-block_f3bc67526dc3a5d7aab0d826d8b3b4d7\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\">A hundred years after the first botanical trials were run there, Madagascar remains an extraordinary open-air laboratory. Blessed with unique geographic features particularly propitious for the cultivation of plants used in perfumery, it is an environment conducive to innovation. It is here that Symrise started its business refining new and  exclusive ingredients for the perfume industry.<\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_f3bc67526dc3a5d7aab0d826d8b3b4d7 {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p>In 2020, we produced our first coffee blossom and niaouli concretes. In March<sup class=\"modern-footnotes-footnote modern-footnotes-footnote--expands-on-desktop \" data-mfn=\"1\" data-mfn-post-scope=\"000000000000574b0000000000000000_25692\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-000000000000574b0000000000000000_25692-1\">1<\/a><\/sup><span id=\"mfn-content-000000000000574b0000000000000000_25692-1\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">This interview took place in January 2021<\/span>, we\u2019ll be using the enfleurage process on our white ginger lily concrete (<em>Hedychium coronarium<\/em>)! We still haven\u2019t decided on the best fat to use, but for now, it\u2019s looking like jojoba oil.\u201d Enfleurage is the latest obsession of Cl\u00e9ment Cabrol, head raw materials buyer for Symrise Madagascar in the Sava region. He is also one of the most passionate members of this team of farmers, horticulturalists, agronomic engineers and botanists enthusiastically pursuing experiments on the island\u2019s aromatic plants.<br>In 2008, Symrise established a base in Sava, a region that is both beautiful and secluded, tucked away on the northeast coast of Madagascar. By 2004, the company had already mastered the technology for the industrial processing of vanilla, and by 2010, had introduced traditional processing methods. Symrise is currently one of the only fragrance houses with control of the whole local supply chain, from vine cultivation to finished product, a presence strengthened by the construction of its Benavony facility in 2014.<br><br><strong>An artisanal cultivation<\/strong><br>While the spice is produced on an industrial scale (some 1,000 to 2,000 metric tons of pods are exported every year), its cultivation remains artisanal. As a result of the key role that <em>lavanila<\/em> (a single word in Malagasy) plays in the island\u2019s economy, the cultivation of other aromatic plants has developed, including ginger, geranium, vetiver, cinnamon and lemongrass. This provides additional revenue for small producers so they can continue to make a living outside the vanilla season. It has also enabled Symrise to come up with new natural ingredients for perfumery. What\u2019s more, this is all achieved using organic farming methods, with approval from a multitude of ecolabels.<br><br>In 2020, two new raw materials joined the perfumer\u2019s palette: <em>longoza<\/em> essential oil, which is \u201clemony like ginger, spicy like cardamom,\u201d according to perfumer Alexandra Carlin, and Madagascan black pepper oil, a spice which has already drawn the acclaim of chef Anne-Sophie Pic and chocolatier Fran\u00e7ois Pralus. With its experimental approach, Symrise is commissioning numerous pilot projects, innovative micro-trials and small-scale tests. These include the pink pepper leaf, \u201can incense-like pepper note which, in a perfume, enhances the freshness of citruses,\u201d as Carlin describes it. Other innovations include ylang-ylang and vetiver in the red soil of Sava, as well as green mandarin. There is also notably the bay rum tree, which Carlin says reminds her of a childhood cough syrup \u2013 \u201can oil that would go well in a tobacco accord.\u201d Perfumers are lucky to rediscover this ingredient in their portfolio, she points out, as the Dominican supply chain has seen shortages in recent years.<br><br>Symrise has also reintroduced patchouli on the island, with an ambitious plan to set a new standard for the plant. The little shrub grows easily beneath cocoa, vanilla and coffee. It is harvested three or four times per year and provides a good yield upon distillation. While still in the experimental stage, its production is running more and more smoothly and could end up competing with Indonesian patchouli. \u201cHere, the idea is that terroir is related to the people and not to the soil,\u201d explains Cl\u00e9ment Cabrol. This is bound to delight perfumers from Paris to New York, who are always keen to discover the latest innovations from Symrise\u2019s local teams in Madagascar.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hundred years after the first botanical trials were run there, Madagascar remains an extraordinary open-air laboratory.<\/p>\n","protected":false},"author":27,"featured_media":25697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[677,1416],"tags":[811,937,710,931,3333,1087],"series":[],"ppma_author":[3335],"class_list":["post-25692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-perfume","tag-alexandra-carlin-en","tag-madagascar-en","tag-main-partners","tag-natural-raw-materials","tag-simppar-the-international-exhibition-of-raw-materials-for-perfumery","tag-symrise-en","pmpro-has-access"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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