{"id":21073,"date":"2020-09-30T10:56:43","date_gmt":"2020-09-30T08:56:43","guid":{"rendered":"https:\/\/mag.bynez.com\/?p=21073"},"modified":"2021-01-09T23:08:53","modified_gmt":"2021-01-09T22:08:53","slug":"distribution-in-the-united-states-francois-duquesne-maison-duquesne","status":"publish","type":"post","link":"https:\/\/mag.bynez.com\/en\/perfume\/distribution-in-the-united-states-francois-duquesne-maison-duquesne\/","title":{"rendered":"Perfume distribution in the United States &#8211; Fran\u00e7ois Duquesne (Maison Duquesne)"},"content":{"rendered":"    <div id=\"chapo-block_5ed4f24e2eb51\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\">How is the distribution network of the world&#8217;s largest market organised? How is it evolving? While department stores continue more or less to dominate, they are now seeing competition in the form of the still-growing major beauty chains and new players such as concept stores and fashion stores. Not forgetting online sales, which are carving out a growing share of the market. Fran\u00e7ois Duquesne, founder of Maison Duquesne and a distributor in the United States, tells us more.<\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_5ed4f24e2eb51 {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p><strong>What are the specificities of the United States\u2019 perfume distribution network?<\/strong><\/p>\n\n\n\n<p>The fundamental factor is that there are almost no independent perfumeries like there are in Europe. That type of store dedicated to perfume doesn\u2019t exist, with a few exceptions. Department stores remain the traditional channel for buying perfume, even if they\u2019re in decline. The most upscale stores are Bergdorf Goodman and Neiman Marcus. Then you\u2019ve got Saks, Nordstrom, and Bloomingdale&#8217;s. Followed by Macy&#8217;s, JCPenney, Kohl&#8217;s, and regional chains like Dillard&#8217;s. They are the exclusive domain of the industry\u2019s major players (L&#8217;Or\u00e9al, Est\u00e9e Lauder, Coty, and Shiseido), and there&#8217;s very little room left for independent perfume houses \u2013 except for those that have been bought up by a conglomerate. The very prestigious Barneys helped launch brands like Fr\u00e9d\u00e9ric Malle, Byredo, Le Labo, and L&#8217;Artisan parfumeur in the United States, but its demise has left a gap for a chain ready to take on a pioneering role. Right now, the trend is for collaborations: a lot of brands are making exclusive deals with Neiman Marcus and Bergdorf Goodman. The combining of reputations makes it possible for department stores to differentiate themselves. When they agree to distribute a brand, it isn\u2019t uncommon for them to ask for an exclusive deal.<\/p>\n\n\n\n<p><strong>Which retail outlets are now competing with department stores?<\/strong><\/p>\n\n\n\n<p>Chains like Sephora and Ulta Beauty, which arrived 15 or 20 years ago and are doing very well \u2013 even though their fragrance sales lag behind make-up and skincare \u2013 and, especially online stores, which are growing enormously. Over the last 10 years or so, we&#8217;ve also seen the development of concept stores that offer perfume without being exclusively dedicated to it: Forty Five Ten in Dallas, 10 Corso Como and Dover Street Market in New York, and Violet Grey in Los Angeles. An interesting phenomenon is the synergy between online sales and concept stores. For instance, Amazon bought Violet Grey as Net-a-Porter was developing its own fragrance range.<\/p>\n\n\n\n<p><strong>How would you explain this shift?<\/strong><\/p>\n\n\n\n<p>The way we consume perfume has changed a lot in the last five years. Instead of the 100 millilitre [3.38 fluid ounce] bottle we buy once a year, we now often prefer to buy multiple 10 millilitre [0.38 fluid ounce] bottles. We&#8217;re in the age of zapping: 10 to 30 millilitre [0.38 to 1 fluid ounce] formats have become the standard, sales of introductory sets are exploding, to the point where it&#8217;s unthinkable to launch a brand in the United States without offering small bottles. This trend explains the rise of Sephora, which promotes these formats, and of the internet, because it&#8217;s easier to buy a $30 bottle without having smelled it than a $150 perfume. It\u2019s also resulting in the emergence of alternative channels, like fashion stores that offer perfume as an accessory, in more accessible formats and at more affordable prices, and apothecaries, which are a bit like parapharmacies in France. They feature natural perfumes, often presented in the form of roll-ons of essential oils, by what are called artisan brands. These brands are growing strongly and should not be overlooked, as some of them sell more than a small independent house in Paris.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>PS: Fran\u00e7ois Duquesne is the distributor of Nez \u00e9ditions in North America<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/09\/2009-Nez-GrandLivreParfum-Mockup-02-EN-01.jpg\" alt=\"\" class=\"wp-image-20815\" srcset=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/09\/2009-Nez-GrandLivreParfum-Mockup-02-EN-01.jpg 1000w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/09\/2009-Nez-GrandLivreParfum-Mockup-02-EN-01-300x200.jpg 300w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/09\/2009-Nez-GrandLivreParfum-Mockup-02-EN-01-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>This interview is from : <em>The Big Book of Perfume,<\/em> Collective, Nez \u00e9ditions, 2020, 40\u20ac<\/strong>\/<strong>$45<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Available for France and international: <a href=\"https:\/\/shop.bynez.com\/boutique\/nez-editions-english\/nez-culture-nez-editions-english\/the-big-book-of-perfume-nez-collective\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Nez<\/a><\/li><li>Available for North America: <a href=\"https:\/\/www.nez-editions.us\/products\/the-big-book-of-perfume\" target=\"_blank\" rel=\"noreferrer noopener\">www.nez-editions.us<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How is the distribution network of the world\u2019s largest market organised? How is it evolving? Fran\u00e7ois Duquesne, founder of Maison Duquesne and a distributor in the United States, tells us all.<\/p>\n","protected":false},"author":25,"featured_media":21089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[675,1416],"tags":[],"series":[],"ppma_author":[1125],"class_list":["post-21073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-perfume","pmpro-has-access"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perfume distribution in the United States - Fran\u00e7ois Duquesne (Maison Duquesne) - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"How is the distribution network of the world\u2019s largest market organised? 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