{"id":16389,"date":"2020-04-23T16:39:49","date_gmt":"2020-04-23T14:39:49","guid":{"rendered":"https:\/\/mag.bynez.com\/?p=16389"},"modified":"2023-05-03T11:09:12","modified_gmt":"2023-05-03T09:09:12","slug":"behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse","status":"publish","type":"post","link":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/","title":{"rendered":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse"},"content":{"rendered":"\n<p><em>This article was published in partnership with IFF.<\/em><\/p>\n\n\n    <div id=\"chapo-block_523adaefaa71bc9e5f2746866446cfa9\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\">The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers. It will also be open to the public twice a year. Let\u2019s go on a guided tour. <\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_523adaefaa71bc9e5f2746866446cfa9 {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p>We\u2019re on an industrial estate stuck in between a handful of roundabouts, surrounded by car parks and grey buildings. \u201cWe\u2019re a long way from picture-postcard Grasse, aren\u2019t we?\u201d jokes Judith Gross. No rose fields in sight, no sculpted marble fa\u00e7ades, and yet it\u2019s here that in May 2019 IFF opened its \u201cMedici villa for perfumers\u201d as the Vice-President of Innovation Marketing calls it. Its purpose: \u201cCreate a welcoming space where perfumers can stay for a few days to work on a project, smell new ingredients and receive clients.\u201d The goal is also to reinforce IFF\u2019s attachment to Grasse, the historic birthplace of perfume, long forgotten, since transformed into the \u201cplace to be\u201d for brands and fragrance houses, even before its classification as a World Heritage Site by UNESCO in 2018. The American fragrance giant acted as a forerunner in the year 2000 when it purchased the Laboratoire Monique R\u00e9my (LMR), a Grasse-based company specialising in high-end, natural ingredients. Aimed at professionals, the Atelier du Parfumeur will also be open to the public twice a year for masterclasses with perfumers who will teach visitors the basics of their profession. For now, it\u2019s a small group of journalists that is exploring the site.<\/p>\n\n\n\n<p>If we are standing in the middle of an industrial estate, it\u2019s because we are well and truly inside a factory. A production unit of the company Fragrance Resources (bought by IFF in 2016) actually occupies the ground floor of the building. Mandatory hygiene caps on, looking at the steel work stations covered in pots, funnels and other utensils, it feels as if we\u2019ve just walked into a professional kitchen. But here, the recipes are made up of AmberXtreme, Cashmeran and orris. \u201cNothing is automated here. We do everything by hand,\u201d explains the director of the factory. \u201cGiven the scale of the place, we can produce for big brands as well as for smaller ones. That\u2019s a real bonus,\u201d he points out. Indeed, about twenty operators are weighing out formulas by hand, ranging from a few kilos up to 10 tonnes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska-1024x683.jpg\" alt=\"L'atelier du parfumeur - IFF - Grasse - Edmond Roudnitska\" class=\"wp-image-13429\" width=\"768\" height=\"512\" srcset=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska-1024x683.jpg 1024w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska-300x200.jpg 300w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska-768x513.jpg 768w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska-600x400.jpg 600w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-Roudnitska.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>L&#8217;atelier du parfumeur &#8211; IFF &#8211; Grasse &#8211; Edmond Roudnitska<\/em><\/figcaption><\/figure>\n\n\n\n<p>Upstairs we find ourselves in the creative studio, where these formulas are developed. Antique furniture and d\u00e9cor, large bay windows letting in the southern light and a terrace with a panoramic view, this space was designed as a haven to remove perfumers from their stressful daily life and serve as a source of inspiration. Each perfumer has chosen an object to bring a personal touch to the two desks; the cover of Tintin\u2019s <em>Land of Black Gold <\/em>was brought by Julien Rasquinet, a Belgian who has worked in Dubai, a \u201crainbow maker\u201d (a crystal that refracts light to create a rainbow) by Juliette Karagueuzoglou, a Wonder Woman poster for Bruno Jovanovic (\u201cI grew up with Proust and comics,\u201d he explains) and the sculpture of the nose of Domitille Michalon-Bertier \u2013 this was the work of artist Anne Millot who recreated the work tool of 9 IFF perfumers for an exhibition in Paris in 2015.<\/p>\n\n\n\n<p>On this day in mid-October, perfumers Domitille and Bruno are starting to reflect on their creations for the Speed Smelling, an event which has been giving carte blanche to IFF perfumers since 2009. \u201cI often draw inspiration from my daily life, or my travels,\u201d explains Domitille Michalon-Bertier. This summer, she discovered the Inhotim Institute in Brazil (modern art museum meets botanical garden in the middle of the jungle). \u201cI want to create a perfume based on that duality, with a natural, organic aspect, while also feeling urban. To begin with, I will re-smell the natural ingredients that I want to highlight,\u201d she explains. The perfumer wants to construct her composition around four ingredients which are native to Brazil: pink peppercorn, with its explosive, spicy and sharp scent that brings concrete or even metal to mind; green mat\u00e9 with its aromatic, slightly smoky smell, which has hints of hay and stables, both full-bodied and rough; copahu balm, with vanilla-esque, powdery, woody and tobacco notes; and tonka bean with its scent of hay and almonds, with a touch of smokiness. \u201cWhat ingredients can I associate them with?\u201d the perfumer wonders aloud. \u201cWhen I think of Brazil, I think of coffee. Its roasted scent could work well with the smoky side of some of these ingredients. Brazil also makes me think of the Amazon rainforest and green smells.\u201d We are now looking at tiny bottles from a perfumer\u2019s organ, comparing the green scents: Triplal, (the most leafy), undecavertol (quite watery), cis-3-hexenol (which smells like an English lawn) and stemone (with hints of fig). Which will be the most suitable for the project? The cis-3-Hexenol is eliminated straight away. We\u2019ll have to see what happens for the other would-be formulas waiting on test strips.<\/p>\n\n\n\n<p>As for Bruno Jovanovic, he has decided to recreate the atmosphere of <em>Roman Holiday, <\/em>directed by William Wyler, a charming film which Bruno has watched again recently. \u201cTo recreate the frivolity of a Roman summer, and Audrey Hepburn\u2019s cool sensuality, I\u2019m going for a cologne, but with added femininity, sweetness and sophistication, to create an authentic perfume,\u201d declares the perfumer. He will use: citron and mandarin, with their juicy, joyful, citrusy notes; Roman chamomile and caraway, for an Italian touch; aniseed, to match the colour of the actress\u2019s Vespa in one of the most famous scenes of the film; rose; sandalwood; musk&#8230; but the starring role will be given to orange blossom. \u201cThis works very well in a cologne, it can have both a seductive and innocent quality which is what I\u2019m looking for\u201d. Now he just needs to find the ideal fraction which will reproduce this fragile balance of scents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"650\" height=\"794\" src=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-salon.jpg\" alt=\"\" class=\"wp-image-16396\" srcset=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-salon.jpg 650w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-salon-246x300.jpg 246w, https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/02\/Atelier-du-parfumeur-salon-600x733.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Voyez-vous un parfum \u00e9l\u00e8ve la pens\u00e9e<\/em> &#8211; Victor Hugo<\/figcaption><\/figure>\n\n\n\n<p>To do this, we\u2019re heading off to the LMR factory, situated a stone\u2019s throw from the Atelier. Monique R\u00e9my founded the company in 1983 with the aim of producing high quality ingredients, at a time when adulteration (diluting or mixing with other products) was common practice in the region. LMR made a name for itself producing the cr\u00e8me de la cr\u00e8me of natural ingredients thanks to strict quality control and the expertise to enable the production of \u201cspecialities\u201d. \u201cExtraction doesn\u2019t take place here. That\u2019s done at the harvesting locations,\u201d explains the Managing Director Bertrand de Pr\u00e9ville. Aromatic essences and concretes arrive from all over the world to be transformed into secondary extracts: absolutes, molecular distillations, fractions and more. These make it possible to enhance or erase certain facets in the raw materials, thus creating tailor-made ingredients (and therefore difficult to copy), according to perfumers\u2019 requests. When discovering the different fractions of orange blossom, from the most animal-scented to the clearest odour, and then on to the almost citrus or tuberose facets, Bruno Jovanovic falls for the fifth one. \u201cNot too indole, and not too citrusy, it has a very floral quality. It\u2019s elegant while remaining extremely bright. Perfect for Audrey Hepburn, don\u2019t you think?\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Two free open days are held each year, with the first taking place in October. At each event, the programme includes two masterclasses with an IFF perfumer:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Discover the basics of the trade, as well as natural and synthetic raw materials<\/em><\/li>\n\n\n\n<li><em>An exercise in \u201ccopying\u201d a natural ingredient<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>The masterclasses are open to a maximum of 20 people (10 per perfumer). The perfumers will select the participants, who must write a short text explaining what particularly interests them in the work of a perfumer.<\/em><\/p>\n\n\n\n<p><em>Registration will open the month before the masterclass via the Instagram account @<\/em><a href=\"https:\/\/www.instagram.com\/artofperfumeryatiff\"><em>artofperfumeryatiff<\/em><\/a>, <em>where the starting date for sending applications will also be announced.<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.<\/p>\n","protected":false},"author":25,"featured_media":16395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[677,1416],"tags":[893,894,873,892,895,896,891,710],"series":[],"ppma_author":[1125],"class_list":["post-16389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-perfume","tag-bruno-jovanovic","tag-bruno-jovanovic-en","tag-iff-en","tag-judith-gross","tag-judith-gross-en","tag-julien-rasquinet-en","tag-julien-rasquinet","tag-main-partners","pmpro-has-access"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement\" \/>\n<meta property=\"og:description\" content=\"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/\" \/>\n<meta property=\"og:site_name\" content=\"Nez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nezlarevue\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T14:39:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-03T09:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Sophie Hojlo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Sophie Hojlo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/\"},\"author\":{\"name\":\"Anne-Sophie Hojlo\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#\\\/schema\\\/person\\\/6e748b2a17d73aa0a94646ae7b4139b6\"},\"headline\":\"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse\",\"datePublished\":\"2020-04-23T14:39:49+00:00\",\"dateModified\":\"2023-05-03T09:09:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/\"},\"wordCount\":1309,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Atelier-du-parfumeur-1.jpg\",\"keywords\":[\"Bruno Jovanovic\",\"Bruno Jovanovic\",\"IFF\",\"Judith Gross\",\"Judith Gross\",\"Julien Rasquinet\",\"Julien Rasquinet\",\"Main partners\"],\"articleSection\":[\"News\",\"Perfume\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/\",\"name\":\"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Atelier-du-parfumeur-1.jpg\",\"datePublished\":\"2020-04-23T14:39:49+00:00\",\"dateModified\":\"2023-05-03T09:09:12+00:00\",\"description\":\"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Atelier-du-parfumeur-1.jpg\",\"contentUrl\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Atelier-du-parfumeur-1.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Atelier-du-parfumeur - Grasse (photo : Romain Bassenne)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/perfume\\\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/\",\"name\":\"Nez, le mouvement culturel olfactif\",\"description\":\"the olfactory cultural movement\",\"publisher\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#organization\"},\"alternateName\":\"Nez\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#organization\",\"name\":\"Nez\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-Nez_le_mouvement_culturel_olfactif.png\",\"contentUrl\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-Nez_le_mouvement_culturel_olfactif.png\",\"width\":1000,\"height\":265,\"caption\":\"Nez\"},\"image\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nezlarevue\",\"https:\\\/\\\/www.instagram.com\\\/nezlarevue\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nez-lebureauolfactif\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCw3QQd_kVkhcJ4ZSRSJ2O3Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#\\\/schema\\\/person\\\/6e748b2a17d73aa0a94646ae7b4139b6\",\"name\":\"Anne-Sophie Hojlo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpgd28654d6ba85d43ba5e749984b28fa41\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg\",\"contentUrl\":\"https:\\\/\\\/mag.bynez.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg\",\"caption\":\"Anne-Sophie Hojlo\"},\"description\":\"Devenue journaliste apr\u00e8s des \u00e9tudes d'histoire, elle a exerc\u00e9 sa plume pendant dix ans au Nouvel Observateur, o\u00f9 elle a hum\u00e9 successivement l'ambiance des pr\u00e9toires puis les fumets des tables parisiennes. Elle rejoint l'\u00e9quipe d'Auparfum, puis de Nez, en 2018 et \u00e9crit depuis pour les diff\u00e9rentes publications du collectif, notamment dans la collection \u00ab Les Cahiers des naturels \u00bb, ou encore Parfums pour homme (Nez \u00e9ditions, 2020).\",\"url\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/author\\\/ashojlo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement","description":"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/","og_locale":"en_US","og_type":"article","og_title":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement","og_description":"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.","og_url":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/","og_site_name":"Nez","article_publisher":"https:\/\/www.facebook.com\/nezlarevue","article_published_time":"2020-04-23T14:39:49+00:00","article_modified_time":"2023-05-03T09:09:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg","type":"image\/jpeg"}],"author":"Anne-Sophie Hojlo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Sophie Hojlo","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#article","isPartOf":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/"},"author":{"name":"Anne-Sophie Hojlo","@id":"https:\/\/mag.bynez.com\/en\/#\/schema\/person\/6e748b2a17d73aa0a94646ae7b4139b6"},"headline":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse","datePublished":"2020-04-23T14:39:49+00:00","dateModified":"2023-05-03T09:09:12+00:00","mainEntityOfPage":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/"},"wordCount":1309,"commentCount":0,"publisher":{"@id":"https:\/\/mag.bynez.com\/en\/#organization"},"image":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#primaryimage"},"thumbnailUrl":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg","keywords":["Bruno Jovanovic","Bruno Jovanovic","IFF","Judith Gross","Judith Gross","Julien Rasquinet","Julien Rasquinet","Main partners"],"articleSection":["News","Perfume"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/","url":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/","name":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse - Nez the olfactory cultural movement","isPartOf":{"@id":"https:\/\/mag.bynez.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#primaryimage"},"image":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#primaryimage"},"thumbnailUrl":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg","datePublished":"2020-04-23T14:39:49+00:00","dateModified":"2023-05-03T09:09:12+00:00","description":"The Atelier du Parfumeur opened its doors in Grasse in May 2019. Created by the American fragrance house, the site was designed as an artist residence for perfumers which will also be open to the public twice a year. Let\u2019s go on a guided tour.","breadcrumb":{"@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#primaryimage","url":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg","contentUrl":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/01\/Atelier-du-parfumeur-1.jpg","width":1200,"height":630,"caption":"Atelier-du-parfumeur - Grasse (photo : Romain Bassenne)"},{"@type":"BreadcrumbList","@id":"https:\/\/mag.bynez.com\/en\/perfume\/behind-the-scenes-at-the-iff-atelier-du-parfumeur-in-grasse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mag.bynez.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Behind the Scenes at the IFF Atelier du Parfumeur in Grasse"}]},{"@type":"WebSite","@id":"https:\/\/mag.bynez.com\/en\/#website","url":"https:\/\/mag.bynez.com\/en\/","name":"Nez, le mouvement culturel olfactif","description":"the olfactory cultural movement","publisher":{"@id":"https:\/\/mag.bynez.com\/en\/#organization"},"alternateName":"Nez","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mag.bynez.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mag.bynez.com\/en\/#organization","name":"Nez","url":"https:\/\/mag.bynez.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.bynez.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png","contentUrl":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png","width":1000,"height":265,"caption":"Nez"},"image":{"@id":"https:\/\/mag.bynez.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nezlarevue","https:\/\/www.instagram.com\/nezlarevue\/","https:\/\/www.linkedin.com\/company\/nez-lebureauolfactif\/","https:\/\/www.youtube.com\/channel\/UCw3QQd_kVkhcJ4ZSRSJ2O3Q"]},{"@type":"Person","@id":"https:\/\/mag.bynez.com\/en\/#\/schema\/person\/6e748b2a17d73aa0a94646ae7b4139b6","name":"Anne-Sophie Hojlo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpgd28654d6ba85d43ba5e749984b28fa41","url":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg","contentUrl":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg","caption":"Anne-Sophie Hojlo"},"description":"Devenue journaliste apr\u00e8s des \u00e9tudes d'histoire, elle a exerc\u00e9 sa plume pendant dix ans au Nouvel Observateur, o\u00f9 elle a hum\u00e9 successivement l'ambiance des pr\u00e9toires puis les fumets des tables parisiennes. Elle rejoint l'\u00e9quipe d'Auparfum, puis de Nez, en 2018 et \u00e9crit depuis pour les diff\u00e9rentes publications du collectif, notamment dans la collection \u00ab Les Cahiers des naturels \u00bb, ou encore Parfums pour homme (Nez \u00e9ditions, 2020).","url":"https:\/\/mag.bynez.com\/en\/author\/ashojlo\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-20 05:38:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"authors":[{"term_id":1125,"user_id":25,"is_guest":0,"slug":"ashojlo","display_name":"Anne-Sophie Hojlo","avatar_url":"https:\/\/mag.bynez.com\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":""}],"_links":{"self":[{"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/posts\/16389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/comments?post=16389"}],"version-history":[{"count":0,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/posts\/16389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/media\/16395"}],"wp:attachment":[{"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/media?parent=16389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/categories?post=16389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/tags?post=16389"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/series?post=16389"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mag.bynez.com\/en\/wp-json\/wp\/v2\/ppma_author?post=16389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}