{"id":15958,"date":"2020-04-07T21:36:59","date_gmt":"2020-04-07T19:36:59","guid":{"rendered":"https:\/\/mag.bynez.com\/?p=15958"},"modified":"2021-01-09T23:25:11","modified_gmt":"2021-01-09T22:25:11","slug":"dont-think-just-smell-ron-winnegrad","status":"publish","type":"post","link":"https:\/\/mag.bynez.com\/en\/readings\/dont-think-just-smell-ron-winnegrad\/","title":{"rendered":"Don\u2019t Think, Just Smell &#8211; Ron Winnegrad"},"content":{"rendered":"\n<p>With a preface by Thierry Wasser acclaiming the author\u2019s \u201cprovocative\u201d teaching method and emotional synaesthesia, Ron Winnegrad, the perfumer and, most recently, head of the IFF Perfumery School, presents an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it. Beginning with a brief history of his career and early days as a technical perfumer developing new aroma chemicals, most of the text discusses the \u2018FragranceGPS\u2019 process Winnegrad developed for learning raw materials, which is succinct and useful for any perfumery student. It is in the realms outside of perfumery that the book occasionally loses focus as Winnegrad attempts to align his Eastern philosophy with Western perfumery traditions, although occasionally producing interesting results. <\/p>\n\n\n\n<p><em>Don\u2019t Think, Just Smell<\/em>, Ron Winnegrad, Self-edited, 2018, 46 pages, &nbsp;\u00a37.38<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>This review has been published in <em>Nez, the olfactory magazine &#8211; #05 &#8211; Natural and Synthetic. <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.nez-editions.us\/products\/nez-the-olfactory-magazine-05-natural-vs-synthetic?pr_prod_strat=copurchase&amp;pr_rec_pid=4110922481718&amp;pr_ref_pid=4110926512182&amp;pr_seq=uniform\" target=\"_blank\">This issue is available on www.nez-editions.us for North America<\/a> and on the <a href=\"https:\/\/shop.bynez.com\/boutique\/nez-the-olfactory-magazine\/nez-the-olfactory-magazine-05-springsummer-2018\/\">Auparfum Shop for other countries<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The perfumer Ron Winnegrad presents, an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it.<\/p>\n","protected":false},"author":3152,"featured_media":15979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1416,676],"tags":[845],"series":[],"ppma_author":[1423],"class_list":["post-15958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfume","category-readings","tag-ron-winnegrad","pmpro-has-access"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t Think, Just Smell - Ron Winnegrad - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"The perfumer Ron Winnegrad presents, an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mag.bynez.com\/en\/readings\/dont-think-just-smell-ron-winnegrad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Think, Just Smell - Ron Winnegrad - Nez the olfactory cultural movement\" \/>\n<meta property=\"og:description\" content=\"The perfumer Ron Winnegrad presents, an intimate and heart-warming autobiographical account of his personal outlook on the fragrance industry and the craft behind it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mag.bynez.com\/en\/readings\/dont-think-just-smell-ron-winnegrad\/\" \/>\n<meta property=\"og:site_name\" content=\"Nez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nezlarevue\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T19:36:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-09T22:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mag.bynez.com\/wp-content\/uploads\/2020\/04\/dont-think-just-smell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eddie Bulliqi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eddie Bulliqi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/readings\\\/dont-think-just-smell-ron-winnegrad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/readings\\\/dont-think-just-smell-ron-winnegrad\\\/\"},\"author\":{\"name\":\"Eddie Bulliqi\",\"@id\":\"https:\\\/\\\/mag.bynez.com\\\/en\\\/#\\\/schema\\\/person\\\/55079b77b9926da1a19f0381e9921039\"},\"headline\":\"Don\u2019t Think, Just Smell &#8211; 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