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X-WR-CALDESC:the olfactory cultural movement
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SUMMARY:Aromata : an international exhibition dedicated to perfume in Roma
DESCRIPTION:The Premio Aromata is an international competition and exhibition event dedicated to artistic and designer perfumery. The event, promoted by the Roman cultural association LiberoStile, was born from an idea by Laura Amato, founding member.\nThe project, which focuses on the artistic aspect of perfumery, aims to enhance the material and immaterial heritage of this centuries-old art and to spread its culture with various activities such as competitions, exhibitions, workshops, conferences, book presentations. Aromata is aimed not only at a specialized public, but also and above all at non-experts to whom it aims to make known and appreciate the fascinating world, rich in history and skills, of artistic perfumery.\nThe initiative, the only Roman event of its kind, has become an annual event through which the artistic creativity and sensitivity of master perfumers are highlighted and appreciated on a par with those of a famous composer, a great painter or a refined jeweler. “In short, in perfumery the artist refines the raw aroma of nature, facets it and mounts it like a jeweler makes a gem brighter and enhances it” (Joris-Karl Huysmans, Against Nature)\nThe second edition of the Premio Aromata, which will take place from May 15 to 17, will be hosted this year by the large rooms of Palazzo Velli, a medieval palace in the heart of the Trastevere district in Piazza S. Egidio. Built at the end of the 14th century by the Velli family, one of the oldest and noblest Roman families, it is now home to a fascinating multifunctional space that welcomes numerous visitors to a busy list of events and art exhibitions.\n
URL:https://mag.bynez.com/en/event/aromata-an-international-exhibition-dedicated-to-perfume-in-roma/
CATEGORIES:Exhibition
ATTACH;FMTTYPE=image/png:https://mag.bynez.com/wp-content/uploads/2025/03/aromata-e1741619243324.png
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